'Merge' is a Collaborative App for Task Management
Laura McQuarrie — September 5, 2017 — Tech
References: itunes.apple
Although the majority of to-do list apps are designed to be used by just one person, 'Merge' sets itself apart as an app for task management that offers value for couples who are living together.
The app makes it possible for users to coordinate and manage a variety of household tasks for the purposes of streamlining efficiency and communication. Merge boasts four different categories in which different tasks may be assigned, including: Home, Shop, Vote and Pay. While the Home and Shop categories make it possible to easily keep track of household chores and items that are needed for the home, Pay can be used to divide payments for shared utilities and rent. The final category, Vote, is meant to be used to help couples come together for the purposes of making both big and small decisions within the home.
This appified experience has the potential to greatly improve communication and reduce conflict between partners who are desire a better system for household management.
The app makes it possible for users to coordinate and manage a variety of household tasks for the purposes of streamlining efficiency and communication. Merge boasts four different categories in which different tasks may be assigned, including: Home, Shop, Vote and Pay. While the Home and Shop categories make it possible to easily keep track of household chores and items that are needed for the home, Pay can be used to divide payments for shared utilities and rent. The final category, Vote, is meant to be used to help couples come together for the purposes of making both big and small decisions within the home.
This appified experience has the potential to greatly improve communication and reduce conflict between partners who are desire a better system for household management.
Trend Themes
1. Collaborative Task Management - The trend of collaborative task management apps like Merge presents an opportunity for businesses to develop more efficient and streamlined communication tools for couples.
2. Household Chore Organization - The trend of household chore organization apps, exemplified by Merge, offers an opportunity for companies to create innovative solutions that simplify and automate household tasks for couples.
3. Shared Expense Management - The trend of shared expense management apps, such as Merge's Pay category, provides a disruptive innovation opportunity for businesses to develop platforms that simplify and divide payments for couples.
Industry Implications
1. Productivity Apps - The productivity app industry can benefit from the trend of collaborative task management apps like Merge, by creating customized platforms that cater to the unique needs of couples.
2. Home and Lifestyle Services - The home and lifestyle services industry has an opportunity to integrate collaborative task management features, similar to those offered by Merge, into their platforms to help couples streamline their household tasks.
3. Financial Technology - The financial technology industry can leverage the trend of shared expense management apps, as seen in Merge's Pay category, to develop innovative tools that simplify and optimize shared expenses for couples.
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