AOL Getting Sued for Invasive Ads
Going Like Sixty — October 22, 2008 — Marketing
References: mediapost
You’ve got subpoenas! A California dude, a lawyer no doubt, is suing AOL for including ads along with his email. He calls them “annoying, confusing, intrusive and misleading.”
Dr. Frank Cecchini says his email should be free of ads because he pays AOL $25 a month. Cecchini is looking to establish a class action lawsuit because that’s where the big bucks can be extracted.
Apparently, Cecchini can’t read very well according to Mediapost.com who says "all paying AOL subscribers can opt out of sending ads in the footers of their e-mails."
Dr. Frank Cecchini says his email should be free of ads because he pays AOL $25 a month. Cecchini is looking to establish a class action lawsuit because that’s where the big bucks can be extracted.
Apparently, Cecchini can’t read very well according to Mediapost.com who says "all paying AOL subscribers can opt out of sending ads in the footers of their e-mails."
Trend Themes
1. Email Ad Regulations - The rise of email-related lawsuits suggests a need for stricter email ad regulations to protect consumers.
2. Ad-free Subscription Models - The success of ad-free subscription models, such as Amazon Prime, may present an opportunity for email service providers to offer similar options.
3. Targeted Advertising - As invasive email ads become more scrutinized, there is an opportunity for the development of targeted email advertising that is more useful and less intrusive for consumers.
Industry Implications
1. Email Service Providers - Email service providers could benefit from improved ad regulations, offering ad-free subscription models, and implementing more targeted advertising.
2. Digital Advertising - The ongoing scrutiny of email ads highlights the need for more responsible digital advertising practices across all industries.
3. Consumer Advocacy - Consumer advocacy groups and law firms specializing in consumer protection may see an uptick in demand for their services in addressing invasive digital advertising.
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