Ideas
Explore the world's #1 largest database of ideas and innovations, with 472,701 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,185 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,185 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,218 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 472,701 cutting edge ideas.

Enhanced Niacinamide TXA Serums

ANUA Debuts a Gentle Dark Spot Correcting Serum

— May 31, 2024 — Fashion
Radiance in a bottle, the ANUA Niacinamide 10% + TXA 4% Dark Spot Correcting Serum combats hyperpigmentation without aggravating the skin. Uniquely formulated with three primary active ingredients, Niacinamide (Vitamin B) for discoloration, TXA (Tranexamic Acid) to target dark spots without interfering with the skin's natural production of melanin, and Arbutin to address uneven skin and directly correlates to the reduction of pigmentation. Together, the formula of ingredients aids consumers who are seeking an effective solution for acne scarring, hyperpigmentation, and sun spots.

Additionally, the Dark Spot Correcting Serum is gentle enough for daily use due to Hyaluronic Acid and Ceramides derived in the formulation for barrier protection, with a texture that is runny and weightless for quick absorption. The non-greasy finish of the serum is also ideal for consumers who have oily skin types and is safe enough for all skin types.

This serum is meant to be applied before a moisturizer, once during the day and once in the evening, and it is recommended to increase the number of drops over time for a noticeable difference in skin tone and texture within 14 days.

Image Credit: ANUA US
Trend Themes
1. Active-ingredient-based Skincare - Consumer demands are shifting towards products with scientifically backed active ingredients offering targeted skincare solutions.
2. Multifunctional Beauty Formulas - The integration of multiple skin-benefiting components in a single product exemplifies the growing trend towards multifunctional skincare solutions.
3. Daily-use Gentle Exfoliants - Formulations that allow for daily gentle exfoliation without the risks of irritation or over-drying are increasingly appealing to consumers.
Industry Implications
1. Cosmetics - The cosmetics industry is evolving with increased consumer preferences for products that combine multiple skin health benefits.
2. Dermatology - In dermatology, there is a rising trend for patient-friendly formulations that cater to sensitive skin while addressing specific dermatological concerns.
3. Personal Care - Personal care is seeing innovations in daily-use products that provide immediate and visible improvements in skin condition.
5.9
Score
Popularity
Activity
Freshness