Antonia & Diadora's B.Elite Pays Tribute to Tennis Champs
References: antonia.it & highsnobiety
Milan fashion label Antonia joined forces with Diadora to rework the premium B.Elite tennis sneaker to celebrate champions. The sneaker silhouette made its first debut back in 1983 and has been popularized by tennis players globally. Maintaining the piece's signature aesthetics, the collaborators elevated it with premium materials and loudly accented details—this includes a splash of vibrant orange on top of white, and blue on the side panels, which is inspired by the sport's headbands and wristbands.
Notably, there are also co-branding details on the heel and the orange soles, with the option of three laces in white, blue and orange. The construction sees kangaroo leather on its uppers and a molded EVA sole unit crafted from rubber. The premium B.Elite shoes are limited to only 200 pairs and are priced at $253.
Notably, there are also co-branding details on the heel and the orange soles, with the option of three laces in white, blue and orange. The construction sees kangaroo leather on its uppers and a molded EVA sole unit crafted from rubber. The premium B.Elite shoes are limited to only 200 pairs and are priced at $253.
Trend Themes
1. Limited Edition Sneakers - The trend of producing limited edition sneakers creates scarcity and exclusivity, driving demand and higher profit margins for retailers.
2. Artisanal Collaborations - Collaborating with established brands or designers to create unique and premium products cater to niche markets who value craftsmanship and brand heritage.
3. Sustainable Materials - There is a growing trend in using sustainable materials like recycled leather or eco-friendly fabrics in the production of footwear that appeals to consumers who value sustainable products
Industry Implications
1. Fashion - The fashion industry is always looking for new collaborations and redesigns to keep up with the latest trends and offer consumers unique and exclusive products.
2. Retail - Retailers can benefit from producing limited edition sneakers with high markups and the scarcity factor, attracting sneakerheads and collectors.
3. Eco-friendly Materials - Industries that prioritize environmentally-friendly manufacturing can benefit from producing sneakers made with these materials, appealing to conscious consumers.
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