Campaign Zero's Star-Studded PSA Addresses US Racial Injustice
Riley von Niessen — August 9, 2016 — Marketing
References: joincampaignzero.org & mashable
'Campaign Zero' is the title of filmmaker Tommy Oliver's anti-police brutality PSA, which features endorsements from celebrities such as Marlon Wayans, Megan Good, Aja Naomi King and many more.
The PSA begins with the celebrities saying "We shall overcome someday," repeating the phrase somberly to drive the message that racial inequality remains an issue in the United States. They explain that they will continue to remain strong in the face of systemic racism, wrongful incarceration and police brutality.
The anti-police brutality PSA promotes the hashtag #SomedayIsToday along with it, prompting viewers to show their support of its cause by implementing it on social media. In addition to this, Campaign Zero offers information regarding how systemic racial violence can be lessened, with the organization explaining that this can be done by "limiting police interventions, improving community interactions, and ensuring accountability."
The PSA begins with the celebrities saying "We shall overcome someday," repeating the phrase somberly to drive the message that racial inequality remains an issue in the United States. They explain that they will continue to remain strong in the face of systemic racism, wrongful incarceration and police brutality.
The anti-police brutality PSA promotes the hashtag #SomedayIsToday along with it, prompting viewers to show their support of its cause by implementing it on social media. In addition to this, Campaign Zero offers information regarding how systemic racial violence can be lessened, with the organization explaining that this can be done by "limiting police interventions, improving community interactions, and ensuring accountability."
Trend Themes
1. Anti-police Brutality Campaigns - Opportunity for brands to support and raise awareness about the issue of police brutality.
2. Celebrity Endorsements - Using celebrity influencers to amplify social justice campaigns and engage a wider audience.
3. Social Media Activism - Harnessing the power of social media to mobilize support and drive change for important causes.
Industry Implications
1. Filmmaking - Exploring new ways of using film as a medium to convey socially relevant messages and spark activism.
2. Entertainment - Collaborating with celebrities to create meaningful content that supports social justice campaigns.
3. Non-profit Organizations - Utilizing digital platforms and social media to educate and organize people around issues of racial injustice and police brutality.
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