HEX Performance Cleans, Protects & Prolongs the Life of Clothing
Laura McQuarrie — May 25, 2021 — Lifestyle
References: hexperformance & prnewswire
HEX Performance's Antibacterial Fabric Protector is a first-of-its-kind laundry innovation that's approved by the Environmental Protection Agency and useful for shielding activewear from odors and bacterial The product creates a "continuously self-cleaning shield" that tackles odor-causing bacteria and prevents regrowth for up to six weeks.
The brand sees that people will be continuing to lead active lifestyles and needing better solutions for sanitization. As HEX Performance points out, "traditional laundry products were designed in the 1940s for cottons and wools that have large and open weaves. [They] use fillers that actually lock bacteria and odor into today's tight-knit, synthetic fabrics and fragrances to cover up what's left behind."
The Antimicrobial Fabric Protector is powered by a patented HEX molecule that activates in the rinse cycle.
The brand sees that people will be continuing to lead active lifestyles and needing better solutions for sanitization. As HEX Performance points out, "traditional laundry products were designed in the 1940s for cottons and wools that have large and open weaves. [They] use fillers that actually lock bacteria and odor into today's tight-knit, synthetic fabrics and fragrances to cover up what's left behind."
The Antimicrobial Fabric Protector is powered by a patented HEX molecule that activates in the rinse cycle.
Trend Themes
1. Antibacterial Fabric - HEX Performance's antibacterial fabric protector serves as an innovative solution to constantly sanitize clothing and activewear, with potential opportunities for expanding into other personal protection products.
2. Continuous Self-cleaning Shield - HEX Performance's product also opens opportunities for innovating in other product categories that would benefit from continuous self-cleaning shields, such as furniture, bedding, and accessories.
3. Patented HEX Molecule - With a patented molecule, HEX Performance has the potential to create a range of new cleaning and disinfecting products in the future, spanning multiple industries beyond just laundry and clothing care.
Industry Implications
1. Laundry and Clothing Care - HEX Performance's product has direct applications for laundry and clothing care industries, with its unique formula and patented molecule that sets the brand apart from traditional laundry products.
2. Personal Protection Devices - HEX Performance's continuously self-cleaning shield has the potential to be applied to other personal protection products like masks, gloves, and other wearables that require frequent disinfection.
3. Furniture Manufacturing - HEX Performance's technology has the potential to be applied to furniture manufacturing by creating upholstery fabrics that require less frequent cleaning and disinfection, enhancing hygiene and safety in public spaces and homes.
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