The Anthony Burrill for Circus Festival Campaign Addresses a Tough Crowd
Meghan Young — March 6, 2013 — Marketing
References: leoburnett & ibelieveinadv
Working in a creative field doesn't automatically mean people are immune to common obstacles as the Anthony Burrill for Circus Festival ad campaign points out. Creatives may be encouraged to think outside of the box on a daily basis, but they can still get stuck in a box. What makes it worse is that they often don't even recognize that this happens.
The Anthony Burrill for Circus Festival ad campaign addresses this tough crowd with some wise words to help break any vicious cycles currently in play. Melbourne-based ad agency Leo Burnett tapped graphic designer Anthony Burrill for his for his persuasive wisdom and up-beat style of communication to get CMO members to attend the Circus Festival where they can be rewired to think like a Circuit Breaker.
The Anthony Burrill for Circus Festival ad campaign addresses this tough crowd with some wise words to help break any vicious cycles currently in play. Melbourne-based ad agency Leo Burnett tapped graphic designer Anthony Burrill for his for his persuasive wisdom and up-beat style of communication to get CMO members to attend the Circus Festival where they can be rewired to think like a Circuit Breaker.
Trend Themes
1. Creative Inspiration Campaigns - The Anthony Burrill for Circus Festival Campaign highlights the need for creative inspiration campaigns to overcome creative blocks.
2. Persuasive Design Techniques - The use of Anthony Burrill's persuasive design techniques in the Circus Festival ad campaign show potential for applying these techniques in other industries.
3. Breakthrough Thinking Strategies - The Circus Festival campaign highlights the importance of breakthrough thinking strategies to overcome common obstacles in any field.
Industry Implications
1. Advertising - Anthony Burrill's design techniques in the Circus Festival campaign demonstrate potential for application in the Advertising industry.
2. Marketing - The Circus Festival campaign could inspire breakthrough thinking in the Marketing industry for creating new strategies to connect with tough target audiences.
3. Design - The Circus Festival campaign highlights the importance of breakthrough thinking in the Design industry to overcome creative blocks.
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