Ready to Drink Tea Segment Takes Off
Jeremy Gutsche — April 9, 2006 — Lifestyle
References: adagio & coolhunting
The ready to drink tea segment is starting to catch on in North America. Ready to drink tea is already highly popular in Japan. Basically, this means that in Japan, you can walk up to your 'friendly' vending machine store and get almost any unique tea your little heard desires, from white tea to jasmine tea, pre-bottled beverages are there to suit your needs. Now, that kind of innovation is coming to North America. Sweet.
Trend Themes
1. Ready-to-drink Tea - The trend towards ready-to-drink tea in North America presents opportunities for disruptive innovation in packaging and flavor options.
2. Vending Machines - The popularity of ready-to-drink tea in Japan from vending machines could lead to disruptive innovation in vending machine technology and placement in North America.
3. Flavor Diversity - The North American ready-to-drink tea market's adoption of diverse tea flavors similar to those offered in Japan presents opportunities for disruptive innovation in tea production and distribution.
Industry Implications
1. Beverage - The ready-to-drink tea trend is disrupting the beverage industry, presenting opportunities for innovative tea production and packaging companies.
2. Packaging - The popularity of ready-to-drink tea presents disruptive packaging innovation opportunities for environmentally-friendly and cost-effective sustainable packaging solutions.
3. Retail - The trend towards ready-to-drink tea in vending machines and convenience stores presents disruptive retail opportunities for convenience stores to expand their offerings and vending machine companies to improve technology in North America.
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