The Anrealage Fall 2013 Collection Reveals Its Colors Under UV Light
Laura McQuarrie — July 15, 2013 — Unique
The Anrealage Fall 2013 collection featured all-white ensembles that revealed a surprise when they reached the end of the runway at Tokoyo Fashion Week. Models stepped onto a revolving pedestal and under a UV light that completely transformed the looks.
The garments were made from a textile that uses photochromatic molecules that are responsive to light. Standing under the ultraviolet rays, the clothes turned from white to reveal rainbow patterns and colors. As the models stepped out of the UV light, the garments were slowly drained of color.
Anrealage's lead designer, Kunihiko Morinaga, is known for his innovative use of materials. This collection takes a technology that is commonly used in color-changing sunglasses and adapts it for use on fabrics.
The garments were made from a textile that uses photochromatic molecules that are responsive to light. Standing under the ultraviolet rays, the clothes turned from white to reveal rainbow patterns and colors. As the models stepped out of the UV light, the garments were slowly drained of color.
Anrealage's lead designer, Kunihiko Morinaga, is known for his innovative use of materials. This collection takes a technology that is commonly used in color-changing sunglasses and adapts it for use on fabrics.
Trend Themes
1. Photochromatic Fashion - The use of photochromatic molecules in textiles allows for color-changing garments, creating a novel and interactive fashion experience.
2. Light-responsive Materials - The development of light-activated fabrics opens up possibilities for innovative designs that transform and evolve based on different lighting conditions.
3. Interactive Runway Shows - Incorporating UV lights in fashion shows creates a unique and captivating experience for the audience, adding an element of surprise and spectacle to the presentation.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore the use of photochromatic textiles to create innovative and attention-grabbing garments, setting themselves apart in a competitive market.
2. Textile Manufacturing - Textile manufacturers can invest in the development of light-responsive materials, providing fashion designers with cutting-edge fabrics that can revolutionize the industry.
3. Event Production - Event production companies can capitalize on the trend of interactive runway shows by incorporating creative lighting techniques that enhance the overall experience for attendees.
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