Pepsi Zero Sugar Cream Soda Cola is Part of the Pepsi-Cola Soda Shop
Michael Hemsworth — October 5, 2022 — Marketing
The Pepsi Zero Sugar Cream Soda Cola is a limited-edition refreshment arriving to provide consumers with a sweet yet sugar-free option to enjoy. The soda is crafted with the base flavor of Pepsi Zero Sugar and is infused with notes of cream soda to give it a decidedly remixed flavor profile. The soda maintains its sugar-free recipe to make it perfect for the increasing number of consumers looking to decrease their intake of sugar without losing out on flavor.
The Pepsi Zero Sugar Cream Soda Cola is being launched with the help of Chlöe Bailey who is starring in a nostalgic video as a reimagining of the classic Footloose film from 1984. The brand is encouraging consumers to share their take on the dance as part of a TikTok dance challenge from October 1 to 15, 2022.
Image Credit: Pepsi
The Pepsi Zero Sugar Cream Soda Cola is being launched with the help of Chlöe Bailey who is starring in a nostalgic video as a reimagining of the classic Footloose film from 1984. The brand is encouraging consumers to share their take on the dance as part of a TikTok dance challenge from October 1 to 15, 2022.
Image Credit: Pepsi
Trend Themes
1. Sugar-free Soda Trend - The rise of consumers looking for sugar-free beverage options offers opportunities for companies to innovate and provide new options like Pepsi Zero Sugar Cream Soda Cola.
2. Limited-edition Flavor Trend - The popularity of limited-edition flavors like Pepsi Zero Sugar Cream Soda Cola provides opportunities for companies to create buzz and excitement around their products.
3. Branded Social Media Challenge Trend - Brands can leverage social media challenges like the TikTok dance challenge to increase brand awareness, engage with consumers, and generate user-generated content.
Industry Implications
1. Beverage Industry - The sugar-free soda trend creates opportunities for beverage companies to develop new sugar-free beverages and capitalize on the changing consumer preferences.
2. Marketing Industry - The branded social media challenge trend allows marketing companies to create unique and engaging campaigns that encourage customer participation and potential virality.
3. Food and Beverage Industry - The limited-edition flavor trend can be applied not just to soda, but to other food and beverage categories, providing opportunities for companies to shake up their product lines and attract new customers.
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