Annabel Karmel Has a New Image That Seeks Emotive Connections
Rebecca Byers — June 19, 2015 — Lifestyle
References: annabelkarmel & icodesign
Annabel Karmel's range of packaged food and beverage products is a natural extension of the brand's long held presence in the realm of nutritionally balanced homemade recipes for babies and children.
In order to reinvigorate the image of a brand that consumers may have grown accustomed to seeing, Annabel Karmel recently tapped ico Design to create an eye-catching range of packaging designs that communicate the quality and freshness of the products. Featuring vivid color and a mix of high resolution images and sketched graphics, the new cartoon-inspired packaging does a great job at portraying the range as a trustworthy, guilt-free solution for busy days when parents may not have time to cook a meal from scratch.
In order to reinvigorate the image of a brand that consumers may have grown accustomed to seeing, Annabel Karmel recently tapped ico Design to create an eye-catching range of packaging designs that communicate the quality and freshness of the products. Featuring vivid color and a mix of high resolution images and sketched graphics, the new cartoon-inspired packaging does a great job at portraying the range as a trustworthy, guilt-free solution for busy days when parents may not have time to cook a meal from scratch.
Trend Themes
1. Emotive Packaging Design - Brands that use emotive packaging design will stand out and attract consumers.
2. Convenience Foods for Parents - There is an opportunity for companies to create convenient and healthy packaged foods specifically targeted towards busy parents.
3. Brand Reinvention - Older established brands can gain new life and customers through a strategic brand reinvention.
Industry Implications
1. Packaged Foods - Packaged food companies can innovate with creative packaging designs that make their products more attractive to consumers
2. Health & Wellness - The health and wellness industry can create more child-specific products that cater to busy parents who want healthy options for their kids.
3. Design & Advertising - Design and advertising agencies can offer services that focus on creating eye-catching and emotive packaging designs for brands.
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