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Chic Conservative Catalogs

Clean the Sky - Positive Eco Trends & Breakthroughs

The Ann Taylor AW11 Collection is Filled With Modern Mom Suits

— April 1, 2011 — Fashion
Stylish outfits shouldn't just be reserved for young up-and-comers, and the Ann Taylor AW11 collection shows that older women can look just as chic while still adhering to a more conservative code of conduct. These modern "mom" suits are made for business-oriented women who want to get the job done in style.

Although the Ann Taylor AW11 lookbook is filled with prim and proper looks, you can still detect a youthful influence thanks to its injection of color, younger silhouettes and edgy accessories. Furthermore, because each piece can be mixed and matched effortlessly for different occasions, this is definitely a collection that will appeal to a wide demographic of consumers.

Overall, the Ann Taylor AW11 collection is full of chic elegance.
Trend Themes
1. Modern Mom Suits - Creating stylish workwear that appeals to the older demographic creates a huge market opportunity for clothing companies.
2. Mix & Match - Designing versatile clothing that can be worn for multiple occasions taps into the need for versatility in wardrobes and opens the door for customization and personalization.
3. Youthful Influence - Incorporating millennial fashion trends into classic designs offers a fresh take on traditional clothing and allows for cross-generational appeal.
Industry Implications
1. Fashion & Apparel - The clothing industry has the chance to tap into a new market that wants trendy, yet appropriate workwear that fits their professional and personal lives.
2. E-commerce - Creating e-commerce shops that allow users to mix and match pieces to create their own style showcases the versatility of the brand, and offers a new shopping experience.
3. Marketing & Advertising - Designing marketing campaigns that appeal to both younger and older generations is a disruptive innovation opportunity to broaden a brand's demographic appeal and attract more consumers.
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