BBC “Do One Thing” Campaign
Elsa Blaine — December 15, 2008 — Eco
References: bbc & advertolog
The BBC recruited The Viral Factory to create this endearing and meaningful animal Christmas video directed towards both adults and kids. The clip shows a band of fun British animals singing through Photoshopped mouths and playing instruments.
The critters’ Christmas wish to have, “Breathing places, space to roam, somewhere that I can call a home,” is sung in the lyrics. The message is moving and thought-provoking but done in a light enough way that children will get it.
The fox at the end directs viewers to the BBC Learning ‘Do One Thing’ web site which offers nature-preserving tips, such as baking lard cakes for the birds and burying a bucket for a beetle.
The lyrics were rewritten to the Jonah Lewie Christmas classic “Stop the Cavalry.”
The critters’ Christmas wish to have, “Breathing places, space to roam, somewhere that I can call a home,” is sung in the lyrics. The message is moving and thought-provoking but done in a light enough way that children will get it.
The fox at the end directs viewers to the BBC Learning ‘Do One Thing’ web site which offers nature-preserving tips, such as baking lard cakes for the birds and burying a bucket for a beetle.
The lyrics were rewritten to the Jonah Lewie Christmas classic “Stop the Cavalry.”
Trend Themes
1. Lip-synching Animals - Opportunity for brands to create viral campaigns featuring anthropomorphic animals lip-synching popular songs to engage audiences.
2. Meaningful Advertising - Disruptive innovation opportunity to combine heartfelt messaging with light-hearted content to resonate with viewers of all ages.
3. Nature Conservation Awareness - Potential for organizations to leverage creative videos to raise awareness about environmental issues and promote sustainable actions.
Industry Implications
1. Advertising and Marketing - Opportunity for agencies to develop unique and memorable ad campaigns that utilize lip-synching animals to capture consumer attention.
2. Entertainment - Disruptive innovation potential for production companies to create engaging content featuring lip-synching animals for both children and adults.
3. Non-profit and Environmental Organizations - Opportunity for NGOs to utilize creative videos to educate and inspire individuals to take action towards nature conservation and sustainability.
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