'The Great Animal Orchestra' Sheds Light on Threatened Wildlife
Laura McQuarrie — August 16, 2016 — Art & Design
References: legrandorchestredesanimaux & swiss-miss
'The Great Animal Orchestra' is the name of an online experience that takes inspiration from American musician and bioacoustician Bernie Krause and uses the works of artists from across the world in order to bring awareness to the many animals across the world that are becoming fewer in numbers.
The unique experience unfolds through audio and video meditations, offering a unique way for web users to immerse themselves in different "zones" of sound. As described by the project, "The biophony of a natural environment results from a balance between the different sources of sound and disruptions due to human noise generally have a detrimental effect on wildlife."
As meditation begins to permeate mainstream culture, it is becoming a comfortable medium to introduce people to new ideas and explorations, as in the case of The Great Animal Orchestra, which addresses environmental problems artfully.
The unique experience unfolds through audio and video meditations, offering a unique way for web users to immerse themselves in different "zones" of sound. As described by the project, "The biophony of a natural environment results from a balance between the different sources of sound and disruptions due to human noise generally have a detrimental effect on wildlife."
As meditation begins to permeate mainstream culture, it is becoming a comfortable medium to introduce people to new ideas and explorations, as in the case of The Great Animal Orchestra, which addresses environmental problems artfully.
Trend Themes
1. Meditative Soundscapes - There is an opportunity to create more immersive and educational experiences around meditative soundscapes and environment preservation.
2. Virtual Therapeutic Experiences - There is an opportunity for businesses to develop and market virtual therapeutic experiences that educate and raise awareness around specific environmental concerns.
3. Biophilic Design - Meditative soundscapes, like those featured in The Great Animal Orchestra, can be incorporated into biophilic design, which is rapidly growing in popularity in the architecture and interior design industries.
Industry Implications
1. Eco-tourism - The use of meditative soundscapes can be integrated into eco-tourism experiences, allowing for a more immersive and educational experience for tourists while promoting conservation efforts and raising awareness of animals under threat.
2. Mental Health and Wellness - Businesses in the mental health and wellness industry can adopt and promote the use of meditative soundscapes in their services to help patients address anxiety, stress, and other issues.
3. Online Education - The effectiveness of immersive experiences around meditative soundscapes and environment preservation make them great opportunities to be used for online education and raising awareness for students.
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