Angry Birds Eagles Partnership Merges Football & Technology
Katherinev123 — June 20, 2012 — Lifestyle
It looks like the worlds of gaming and pro sports are colliding, as video game company Rovio and the Philadelphia Eagles football team have announced an Angry Birds Eagles partnership. The partnership, a first for the popular video game (which currently boasts 1 billion downloads), comprises an Eagles-themed version of Angry Birds, in addition to social media marketing campaigns and Jumbotron game replays featuring Angry Birds characters.
The video here shows a cartoon version of the Eagles coach Andy Reid announcing the Angry Birds Eagles deal by introducing “new members” to the team, including ‘Bomb Bird’ and ‘Terence.’ According to the Eagles’ senior vice president of business Ari Roitman, the new partnership allows the team, as well as Rovio, to better capture the attention of today’s more digitally oriented football fans, who are consistently immersed in gadgets, games and social media.
The video here shows a cartoon version of the Eagles coach Andy Reid announcing the Angry Birds Eagles deal by introducing “new members” to the team, including ‘Bomb Bird’ and ‘Terence.’ According to the Eagles’ senior vice president of business Ari Roitman, the new partnership allows the team, as well as Rovio, to better capture the attention of today’s more digitally oriented football fans, who are consistently immersed in gadgets, games and social media.
Trend Themes
1. Sports-gaming Collaborations - The collaboration between Rovio and the Philadelphia Eagles football team presents an opportunity for other sports teams and gaming companies to collaborate for mutual benefits
2. Branded Video Games - The creation of an Eagles-themed version of Angry Birds presents an opportunity for businesses to create branded video games that leverage on the popularity of existing games.
3. Augmented Reality Marketing - The Jumbotron game replays featuring Angry Birds characters offer an opportunity for businesses to integrate augmented reality experiences into their marketing strategies.
Industry Implications
1. Sports - The partnership between Rovio and the Philadelphia Eagles presents an opportunity for other sports teams to collaborate with technology companies for fan engagement.
2. Gaming - The collaboration between Rovio and the Philadelphia Eagles presents an opportunity for other gaming companies to collaborate with sports teams to create branded video games.
3. Marketing - The Angry Birds Eagles partnership presents an opportunity for marketers to explore augmented reality experiences in their campaigns.
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