Angella Mackey's Vega Line Lights Up Outerwear for Bikers
References: angellamackey & fashionotes
Canadian artist and designer Angella Mackey showcased her safety-first cyclist line at Toronto International Film Fest's Style Casting event. The collection, titled 'Vega,' is distinguished by its bright qualities.
Each piece in the Vega line includes implanted red lights. The strips shine at night, making bikers visible to oncoming cars. The instance of collisions will be diminished greatly with purchase of the pea coats.
The wool and linen designs are also notably stylish with wrap-around collars, tight waist belts and slouchy hoods. Mackey has thus managed to make the evasion of risk appear cool, a stylish feat that few in the industry have attempted. Her current residence in Gothenberg, Sweden encouraged her perspective as the city is replete with speedy cyclists.
Each piece in the Vega line includes implanted red lights. The strips shine at night, making bikers visible to oncoming cars. The instance of collisions will be diminished greatly with purchase of the pea coats.
The wool and linen designs are also notably stylish with wrap-around collars, tight waist belts and slouchy hoods. Mackey has thus managed to make the evasion of risk appear cool, a stylish feat that few in the industry have attempted. Her current residence in Gothenberg, Sweden encouraged her perspective as the city is replete with speedy cyclists.
Trend Themes
1. Safe Cyclist Apparel - Opportunity for apparel brands to incorporate safety features, such as integrated lighting or reflective materials, into stylish collections for cyclists.
2. Smart Textiles - Innovative use of textiles and technologies that enhance visibility and protection for cyclists, while maintaining style and comfort.
3. Sustainable Cycling Fashion - Trend toward eco-friendly and ethically-produced cycling apparel that offers both safety and style benefits.
Industry Implications
1. Fashion - Apparel and accessory designers can create cycling apparel collections that prioritize safety without compromising on style or sustainability.
2. Smart Textiles - Companies specializing in smart textiles can explore partnerships with cycling apparel brands to integrate safety features into their designs.
3. Sustainable Fashion - Sustainable fashion brands can expand their offerings to include cycling apparel that maximizes safety and minimizes environmental impact.
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