THE BEAM 'Wheel Flash' Reflectors are Functional Yet Discreet
Michael Hemsworth — November 20, 2020 — Lifestyle
References: thebeam-europe & yankodesign
THE BEAM 'Wheel Flash' reflectors are a safety-focused accessory solution for cyclists that will provide them with a way to drastically increase their visibility without changing the look of their ride in the process.
The reflectors come pre-cut and ready to use, and are intended to be positioned onto the wheel rims where they will provide riders with a way to keep visible from both sides. This functionality, paired with reflectors in the front and rear, could help to prevent side collisions from occurring by helping motorists to see them from every angle.
THE BEAM 'Wheel Flash' reflectors weigh as much as a sheet of paper to ensure they won't add too much additional heft to the bike and have a Red Dot Design Award-winning construction.
The reflectors come pre-cut and ready to use, and are intended to be positioned onto the wheel rims where they will provide riders with a way to keep visible from both sides. This functionality, paired with reflectors in the front and rear, could help to prevent side collisions from occurring by helping motorists to see them from every angle.
THE BEAM 'Wheel Flash' reflectors weigh as much as a sheet of paper to ensure they won't add too much additional heft to the bike and have a Red Dot Design Award-winning construction.
Trend Themes
1. High-visibility Reflectors - Disruptive innovation opportunity: Develop high-visibility reflectors for other modes of transportation, such as scooters or skateboards.
2. Safety-focused Accessories - Disruptive innovation opportunity: Create safety-focused accessories for other outdoor activities, such as running or hiking.
3. Discreet Visibility Solutions - Disruptive innovation opportunity: Design discreet visibility solutions for other industries, such as construction or emergency response.
Industry Implications
1. Cycling Accessories - Disruptive innovation opportunity: Develop innovative cycling accessories that combine style and safety.
2. Automotive Safety - Disruptive innovation opportunity: Create groundbreaking safety solutions for automobiles, focusing on preventing side collisions.
3. Outdoor Gear - Disruptive innovation opportunity: Design cutting-edge outdoor gear that enhances safety while maintaining a sleek aesthetic.
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