Andrea Mastrovito Creates a Fantasy World Made of Zoology Books
Milla Kiss — September 15, 2011 — Art & Design
References: andreamastrovito & kidsroomzoom.wordpress
An impressive trompe-l'oeil installation created by Andrea Mastrovito was shown at the Sixth Borough exhibition in Governor's Island, New York.
The installation, entitled 'The Island of Dr.Mastrovito,' is eye-catching. Italian artist Andrea Mastrovito has created his "island" by hand-cutting 1,600 books of botanics and zoology to create a mysterious grove full of life at first glance, yet motionless when observed carefully. All sorts of forest animals reside in the wonderful island of Andrea Mastrovito: cats (lots of them), bunnies, bears, turtles, mice and an amazing amount of butterflies.
Andrea Mastrovito lives and works between Bergamo and New York and is known for using paper as the main material of his creations, from installations to collages and paintings.
The installation, entitled 'The Island of Dr.Mastrovito,' is eye-catching. Italian artist Andrea Mastrovito has created his "island" by hand-cutting 1,600 books of botanics and zoology to create a mysterious grove full of life at first glance, yet motionless when observed carefully. All sorts of forest animals reside in the wonderful island of Andrea Mastrovito: cats (lots of them), bunnies, bears, turtles, mice and an amazing amount of butterflies.
Andrea Mastrovito lives and works between Bergamo and New York and is known for using paper as the main material of his creations, from installations to collages and paintings.
Trend Themes
1. Paper-based Installations - There is an opportunity for artists and designers to create immersive, large-scale installations using paper as the main material.
2. Trompe-l'oeil Art - The trend towards creating realistic, trick-of-the-eye art installations can be applied in various industries, from advertising to interior design.
3. Nature-inspired Art - There is a growing trend in using natural elements and materials in art and design, leading to unique and sustainable creations.
Industry Implications
1. Art and Design - The art and design industry can tap into the trend of using paper as the main material for creating large-scale, immersive installations.
2. Advertising - Brands can create attention-grabbing, trompe-l'oeil advertising campaigns that play with consumers' perception and senses.
3. Interior Design - Interior designers can incorporate nature-inspired art, such as the work of Andrea Mastrovito, to create unique and calming spaces that bring the outdoors in.
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