Amnesty International 'Ignore Us' Print Campaign is Provocative
Allison Love — May 20, 2010 — Social Good
References: amnesty.org & coloribus
The newest Amnesty International 'Ignore Us' ads are provocative and disturbing, two features that make this campaign incredibly effective. The set of ads feature masses of people facing backwards in a circle formation with room in the center. The ads feature different activities in the center; for example, someone getting beaten, executed and shot at.
Amnesty International is aiming to target people who feel they have no power and simply ignore the situation as a result. As their slogan reads "Ignore us. Ignore human rights," the Amnesty International 'Ignore Us' campaign is impossible to ignore.
Amnesty International is aiming to target people who feel they have no power and simply ignore the situation as a result. As their slogan reads "Ignore us. Ignore human rights," the Amnesty International 'Ignore Us' campaign is impossible to ignore.
Trend Themes
1. Activism Through Provocation - Creating provocative messages to raise awareness and promote activism.
2. Reverse Attention-grabbers - Using imagery that goes against conventional advertising tactics to gain attention.
3. Confrontational Advocacy - Using striking visuals that confront viewers with a direct message to prompt action.
Industry Implications
1. Human Rights Activism - Using innovative tactics to promote activism around human rights issues.
2. Nonprofit and NGO Advertising - Utilizing disruptive and thought-provoking campaigns to raise awareness and promote social change.
3. Creative and Design Services - Partnering with activism organizations to create attention-grabbing campaigns that drive awareness and action.
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