'AmiciCani' Shows Canines Don't Judge
Andrew Robertson — April 22, 2012 — Marketing
References: amicicani & ibelieveinadv
Combining wit and humor, 'AmiciCani' advertises the need that many canines have for a home. The new ad campaign for the Italian-based adoption center for animals portrays three separate scenarios, each involving particularly menacing characters aided by their canine companion.
Executioner, robber, murderer: to a dog, none of this matters. Few things come close to the loyalty that a dog will display towards a kind owner, and it’s hard to believe that some people can mistreat or abandon their animal companions.
With so many in need of a proper shelter, AmiciCani is helping animals find a home and family to be a part of. Don’t worry if you rob the occasional bank, Spot can learn to drive the getaway car.
Executioner, robber, murderer: to a dog, none of this matters. Few things come close to the loyalty that a dog will display towards a kind owner, and it’s hard to believe that some people can mistreat or abandon their animal companions.
With so many in need of a proper shelter, AmiciCani is helping animals find a home and family to be a part of. Don’t worry if you rob the occasional bank, Spot can learn to drive the getaway car.
Trend Themes
1. Wit and Humor in Animal Adoption Ads - Disruptive innovation opportunity: Incorporating wit and humor in animal adoption ads can attract more attention and increase adoption rates.
2. Promoting Loyalty and Companionship - Disruptive innovation opportunity: Focusing on the loyalty and companionship of animals can inspire more people to adopt and provide a home for them.
3. Redefining Animal Stereotypes - Disruptive innovation opportunity: Challenging preconceived notions about certain breeds or appearances can help increase adoption rates and decrease unfair discrimination against animals.
Industry Implications
1. Animal Adoption Centers - Disruptive innovation opportunity: Implementing creative and engaging advertising campaigns can attract more potential adopters and increase the number of animals finding homes.
2. Animal Welfare Organizations - Disruptive innovation opportunity: Utilizing storytelling and emotional appeal in advertising can create a stronger connection between potential adopters and animals in need, leading to higher adoption rates.
3. Advertising and Marketing - Disruptive innovation opportunity: Exploring unconventional approaches, such as wit and humor, in animal adoption ads can create a memorable and impactful message, ultimately driving more adoptions.
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