The American Heart Association Enlists Ken Jeong for a Hilarious PSA
Peter Vallas — June 19, 2011 — Lifestyle
Everyone remembers Ken Jeong from movies such as The Hangover and Pineapple Express; the American Heart Association has decided to use Jeong for its latest commercial on how to apply effective CPR techniques.
Of course, by using an actor like Ken Jeong, the AHA is acknowledging that the commercial isn't going to be completely serious. The American Heart Association spot shows a man who has a heart attack during a game of charades. Ken Jeong shows up in a disco-inspired suit to show viewers how to properly administer CPR techniques. He adds that doing it to the classic tune of "Staying Alive" is the right beat to help you stay on track. The video is both hilarious and informative, and Ken Jeong really knows how to party.
Of course, by using an actor like Ken Jeong, the AHA is acknowledging that the commercial isn't going to be completely serious. The American Heart Association spot shows a man who has a heart attack during a game of charades. Ken Jeong shows up in a disco-inspired suit to show viewers how to properly administer CPR techniques. He adds that doing it to the classic tune of "Staying Alive" is the right beat to help you stay on track. The video is both hilarious and informative, and Ken Jeong really knows how to party.
Trend Themes
1. Interactive CPR Education - The use of celebrities in CPR campaigns showcases the trend of making CPR education more engaging and interactive.
2. Humor in Health Promotion - The American Heart Association's humorous approach highlights the trend of using humor in health promotion campaigns to make important messages more memorable.
3. Celebrity Endorsements for Public Health - The collaboration between the American Heart Association and Ken Jeong reflects the trend of leveraging celebrity endorsements to raise awareness about public health issues.
Industry Implications
1. Healthcare Education - The interactive and engaging nature of CPR campaigns presents an opportunity for the healthcare education industry to develop innovative and immersive training programs.
2. Entertainment and Media - The use of humor in health promotion creates an opportunity for the entertainment and media industry to collaborate with health organizations in creating engaging and memorable campaigns.
3. Public Health Organizations - The success of the American Heart Association's collaboration with Ken Jeong demonstrates the potential for public health organizations to leverage celebrity endorsements to drive public awareness and behavior change.
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