Ambivert Packaging Hugs its Products, Rather Than Enclosing Them Entirely
Amelia Roblin — December 23, 2013 — Marketing
References: behance.net & packagingoftheworld
The theme of Ambivert packaging follows the quirky function of the items inside. Designer Esther Li has come up with a conceptual collection of assorted products to be used by people who identify themselves as having both introverted and extroverted qualities and tendencies.
Each plate, teacup, notebook and pair of earbuds is joined by another two of its type, producing a set of three to account for the user's momentary social state, antisocial state or hybrid "ambiverted" state. Metaphorically speaking, it would have been a mistake to give these objects complete coverings or to leave them bare, for neither would account for the intermediate and transitional condition. Therefore, Ambivert packaging has labels that simply fold around the goods like partial boxes, fastened shut with wrapped string closures.
Each plate, teacup, notebook and pair of earbuds is joined by another two of its type, producing a set of three to account for the user's momentary social state, antisocial state or hybrid "ambiverted" state. Metaphorically speaking, it would have been a mistake to give these objects complete coverings or to leave them bare, for neither would account for the intermediate and transitional condition. Therefore, Ambivert packaging has labels that simply fold around the goods like partial boxes, fastened shut with wrapped string closures.
Trend Themes
1. Conceptual Packaging - Disruptive innovation opportunity: Explore unique and unconventional ways to package products that align with their themes and functions.
2. Hybrid Products - Disruptive innovation opportunity: Develop products that cater to individuals who identify as having both introverted and extroverted qualities, creating versatile solutions for different social states.
3. Transitional Design - Disruptive innovation opportunity: Design products and packaging that reflect transitional conditions, capturing the nuances between different states or moods.
Industry Implications
1. Packaging Design - Disruptive innovation opportunity: Redefine traditional packaging design by incorporating unique folding techniques, customizable labels, and unconventional closures.
2. Tableware - Disruptive innovation opportunity: Create tableware sets that cater to individuals with diverse social states, offering options for moments of sociability, solitude, and ambiversion.
3. Tech Accessories - Disruptive innovation opportunity: Develop earbuds and other tech accessories that adapt to individuals' changing social preferences and provide solutions for various states of introversion and extroversion.
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