Recess Debuted the Introspective Capsule Collection
Grace Mahas — November 17, 2020 — Art & Design
References: instagram & cancelledplans.us
Consumer wellness brand, Recess, is expanding its creative merchandise with the debut of its Introspective Capsule Collection. Designed specifically for introverts during the colder weather and shorter days, the new range will help consumers get reacquainted with their introspective side.
The Introspective Capsule Collection features three products. The Thinking cards, a deck of cards with 36 deep thought starters and funny designs from their Instagram. The Cancelled Plans x Recess candle, a relatable candle made in collaboration with relatable scented candle brand Cancelled Plans. The Preposterous blanket, a "100% woven cotton interactive blanket for measuring the quality of your next big idea (also good for warmth if planning to be outside)."
The new Introspective Capsule Collection is now available to purchase online.
Image Credit: Recess
The Introspective Capsule Collection features three products. The Thinking cards, a deck of cards with 36 deep thought starters and funny designs from their Instagram. The Cancelled Plans x Recess candle, a relatable candle made in collaboration with relatable scented candle brand Cancelled Plans. The Preposterous blanket, a "100% woven cotton interactive blanket for measuring the quality of your next big idea (also good for warmth if planning to be outside)."
The new Introspective Capsule Collection is now available to purchase online.
Image Credit: Recess
Trend Themes
1. Wellness-merchandise Integration - Expanding wellness brands are incorporating merchandise to enhance the consumer experience and extend brand reach.
2. Introspective Lifestyle Products - There is a growing demand for products that cater to introverts and support their introspective needs, especially during colder weather and shorter days.
3. Collaborative Merchandise Development - Collaborations between brands in different industries, such as wellness and scented candles, offer unique and relatable product experiences for consumers.
Industry Implications
1. Wellness - Wellness brands can leverage merchandise as a way to not only promote their brand but also provide additional tools and products that enhance the consumer's wellness journey.
2. Merchandising - The incorporation of introvert-themed merchandise presents an opportunity for merchandising companies to tap into a niche market and offer unique, tailored products.
3. Scented Candles - Collaborating with wellness brands allows scented candle companies to create candles with relatable themes and expand their customer base to wellness enthusiasts.
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