The Alo House 'This Is the Journey' Speaks to Addicts and Families
Michael Hemsworth — November 6, 2017 — Lifestyle
References: parad.am & alorecovery
The 'This Is the Journey' short film by addiction recovery center Alo House focuses on speaking to viewers in a heartfelt and honest way to express the imperative nature of seeing the person within behind the addiction. Created by the Paradam agency, the short film focuses on speaking to those who are presently struggling with addiction and their families rather than addressing the topic for just the general public. This approach makes the film an artistic approach to awareness for some viewers, but is intended to strike a cord with those who are struggling with addiction in their life or by way of a loved one.
The 'This Is the Journey' short film from Alo House comes as a timely new video given the rising number of deaths amongst young people in the United States due to opioid use.
The 'This Is the Journey' short film from Alo House comes as a timely new video given the rising number of deaths amongst young people in the United States due to opioid use.
Trend Themes
1. Authentic Storytelling - Disruptive innovation opportunity: Creating short films that authentically convey the experiences of addiction and recovery to raise awareness and empathy.
2. Targeted Messaging - Disruptive innovation opportunity: Developing films that specifically speak to individuals struggling with addiction and their families, providing them with a relatable and personalized perspective.
3. Artistic Awareness - Disruptive innovation opportunity: Using art and creativity to captivate viewers and generate awareness about addiction, appealing to a broader audience beyond just the general public.
Industry Implications
1. Rehabilitation Centers - Disruptive innovation opportunity: Incorporating short films as part of the addiction treatment process, using them as therapeutic tools and to enhance empathy and understanding.
2. Film and Entertainment - Disruptive innovation opportunity: Collaborating with addiction recovery centers to create impactful short films that shed light on addiction and inspire social change.
3. Public Health - Disruptive innovation opportunity: Leveraging short films as a powerful medium for health education and awareness campaigns, targeting specific populations affected by addiction.
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