ANIFA & Michael Owen Produce a High-performance Collab
References: kickstarter
ANIFA taps into famous English soccer legend Michael Owen for a highly functional all-conditions jacket. While the tailored outerwear piece boasts the label's Tech Knit material, the silhouette is designed under the supervision of the athlete. Therefore, the high-performing jacket is equipped with a responsive and comfortable fabric, while its structure corresponds to professional specifications.
The ANIGA x Michael Owen all-conditions jacket is water- and windproof. The material of the outerwear is adaptable as the piece is breathable and stretchy — two properties that come extremely handy in environments in which the wearer is active. The Tech Knit is made with Toyobo Japanese Fabric who ensure that the material meets the athlete's expectations.
Functional and aesthetically pleasing, the all-conditions jacket is currently being funded on Kickstarter.
The ANIGA x Michael Owen all-conditions jacket is water- and windproof. The material of the outerwear is adaptable as the piece is breathable and stretchy — two properties that come extremely handy in environments in which the wearer is active. The Tech Knit is made with Toyobo Japanese Fabric who ensure that the material meets the athlete's expectations.
Functional and aesthetically pleasing, the all-conditions jacket is currently being funded on Kickstarter.
Trend Themes
1. Athlete-designed Outerwear - Opportunity for brands to collaborate with athletes in designing high-performance jackets for all conditions.
2. Tech Knit Material - Innovation in fabric technology presents opportunities to create responsive and comfortable outerwear suitable for professional specifications.
3. Water- and Windproof Jackets - Demand for all-conditions jackets that offer protection from water and wind, while maintaining breathability and stretchiness.
Industry Implications
1. Sportswear - Collaboration between athletes and sportswear brands to create functional and stylish all-conditions jackets.
2. Textile Manufacturing - Opportunity for textile manufacturers to develop innovative fabrics that meet the performance expectations of athletes.
3. Crowdfunding - Growing trend in funding innovative outerwear projects through platforms like Kickstarter.
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