Allbirds Shoe Company Created a New Eucalyptus Pulp Running Shoe
Madison Mackay — March 16, 2018 — Eco
References: allbirds & gearpatrol
Known for creating sustainable, environmentally friendly products, Allbirds shoe company added a new design to its popular collection of wool running shoes.
The new shoes are perfect for the upcoming warm weather, with a breathable knit upper that was made exclusively with sustainably harvested eucalyptus pulp. Utilizing the same silhouette as the brand's previously released model, the new shoes also include bio-based TPU eyelets, recycled-polyester laces and a padded sole. These new comfortable, flexible and breathable running shoes mix high-quality materials with environmentally-friendly design, and were made to last through any type of adventure.
Allbirds shoe company is offering the new designs in an off-white, light blue or dark grey colorway for $95 a pair.
The new shoes are perfect for the upcoming warm weather, with a breathable knit upper that was made exclusively with sustainably harvested eucalyptus pulp. Utilizing the same silhouette as the brand's previously released model, the new shoes also include bio-based TPU eyelets, recycled-polyester laces and a padded sole. These new comfortable, flexible and breathable running shoes mix high-quality materials with environmentally-friendly design, and were made to last through any type of adventure.
Allbirds shoe company is offering the new designs in an off-white, light blue or dark grey colorway for $95 a pair.
Trend Themes
1. Sustainable Footwear - Creating environmentally friendly shoes using sustainable materials like eucalyptus pulp.
2. Bio-based Materials - Developing footwear with eyelets made from bio-based TPU and laces made from recycled polyester.
3. Long-lasting Design - Creating durable running shoes that can withstand any type of adventure.
Industry Implications
1. Footwear - Opportunity for shoe companies to develop sustainable and eco-friendly footwear options.
2. Textile - Opportunity for the textile industry to explore new materials and processes for sustainable fabrics.
3. Outdoor Gear - Opportunity for companies in the outdoor gear industry to create long-lasting and eco-friendly products.
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