Stadiums Feed the Masses
Trend Huntress — April 6, 2008 — Tech
What do major sports venues do when they want to sell more seats? They turn the cheap seats into all-you-can-eat seats. Fans are flipping for the gimmick, which usually cost about $25-$30 more than a regular ticket. Their special admission cost gets them no waiting access to all the nachos, hot dogs, peanuts and soda they can consume in nine innings. At Atlanta Braves games, fans can even get free beer in the all-you-can-eat section.
Some critics call it gluttonous. The food is unhealthy, variety is scant, and no one can possibly consume $30 worth of nachos. They say it's a consumer ripoff. But stadiums are thrilled, they're selling out sections of seats that normally would have gone empty.
Some critics call it gluttonous. The food is unhealthy, variety is scant, and no one can possibly consume $30 worth of nachos. They say it's a consumer ripoff. But stadiums are thrilled, they're selling out sections of seats that normally would have gone empty.
Trend Themes
1. All-you-can-eat Seats - The trend of stadiums offering all-you-can-eat seats is growing, providing an opportunity for food service and hospitality industries to offer innovative menus and unique experiences.
2. Special Admission Packages - Sports venues are creating special admission packages, such as all-you-can-eat seats, to attract more customers, giving ticketing and event planning industries the opportunity to offer unique new services and experiences.
3. Gimmicky Marketing Strategies - More companies are utilizing gimmicky marketing strategies, like all-you-can-eat seats, to increase sales, signaling an opportunity for marketing and advertising industries to create innovative campaigns and capture customer attention.
Industry Implications
1. Food Service - The all-you-can-eat seats trend presents an opportunity for the food service industry to create new menus and unique dining experiences for sports fans.
2. Hospitality - By offering all-you-can-eat seats, sports venues can attract more consumers and create a unique hospitality experience, leading to opportunities for the hospitality industry to enhance their offerings and attract new customers.
3. Marketing and Advertising - As more companies use gimmicks like all-you-can-eat seats to attract customers, there is an opportunity for marketing and advertising industries to create highly innovative and successful campaigns for their clients.
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