Burger King Celebrates with All You Can Eat Burgers and Fries
Elise Ying-Hei Ho — December 5, 2012 — Lifestyle
References: burgerkingjapan.co.jp & foodbeast
All you can eat restaurants seemed to be a North American phenomenon but it has reached the Burger King chains in Japan, which was offering all you can eat burgers and fries.
Celebrating the fifth anniversary of its return, the Burger King chains in Japan were holding all you can eat burgers and fries meals for customers for two weeks between regulated hours, though the window was a consecutive nine hours long. The event title, 'Bi-King' was intended to be a pun on the Japanese pronunciation of the word "Viking," suggesting customers to eat like one. Unlike North American all you can eat restaurants, Japan's Burger King regulated the amount of food that was distributed by having customers exchange wrappers of consumed wrappers for another burger to prevent people from wasting food.
Celebrating the fifth anniversary of its return, the Burger King chains in Japan were holding all you can eat burgers and fries meals for customers for two weeks between regulated hours, though the window was a consecutive nine hours long. The event title, 'Bi-King' was intended to be a pun on the Japanese pronunciation of the word "Viking," suggesting customers to eat like one. Unlike North American all you can eat restaurants, Japan's Burger King regulated the amount of food that was distributed by having customers exchange wrappers of consumed wrappers for another burger to prevent people from wasting food.
Trend Themes
1. All-you-can-eat Restaurants - Disruptive Innovation Opportunity: Explore the concept of all-you-can-eat restaurants in different global markets, offering unique food options and regulated portion control.
2. Celebratory Food Events - Disruptive Innovation Opportunity: Create special food events or promotions to celebrate milestones or anniversaries, attracting customers with exclusive offerings and limited-time experiences.
3. Sustainable Food Practices - Disruptive Innovation Opportunity: Implement strategies to minimize food waste in all-you-can-eat establishments, such as using wrappers as currency for exchanged food items, reducing environmental impact.
Industry Implications
1. Fast Food Chains - Disruptive Innovation Opportunity: Fast food chains can explore new ways to engage customers, such as offering all-you-can-eat events periodically, to increase foot traffic and brand loyalty.
2. Event Planning and Hospitality - Disruptive Innovation Opportunity: Event planning and hospitality businesses can create customized celebratory food events for brands and establishments looking to mark special occasions and attract attention.
3. Sustainable Food Management - Disruptive Innovation Opportunity: Companies specializing in sustainable food practices can collaborate with all-you-can-eat restaurants to devise innovative strategies for reducing food waste and promoting eco-friendly practices.
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