The All Shook Up 'Llamartini' is Flavorful and Vibrantly Branded
Michael Hemsworth — September 13, 2019 — Marketing
References: globalbrands & thespiritsbusiness
The All Shook Up 'Llamartini' canned cocktail is a new ready-to-drink libation that takes the recent popularity of llamas into account for a premium themed drink. The cocktail comes as a twist on the Gin Garden cocktail and features a recipe that includes apple juice, elderflower, fruit alcohol, cucumber, gin and sugar syrup for a touch of sweetness. The drink features an ABV of 4.5% and will retail for £1.50, but is a limited-edition offering that won't be around for too long.
All Shook Up Brand Controller Christian Sarginson spoke on the new limited-edition cocktail saying, "We are delighted to launch our latest All Shook Up flavour: Llamartini. All Shook Up is a brand founded on trends; our flavors, like our packaging, either take direct inspiration from, or seek to further the most in-demand styles, flavors and social phenomena."
All Shook Up Brand Controller Christian Sarginson spoke on the new limited-edition cocktail saying, "We are delighted to launch our latest All Shook Up flavour: Llamartini. All Shook Up is a brand founded on trends; our flavors, like our packaging, either take direct inspiration from, or seek to further the most in-demand styles, flavors and social phenomena."
Trend Themes
1. Celebrity-branded Canned Cocktails - The popularity of celebrities can be leveraged to create unique branded canned cocktails that appeal to fans.
2. Fruit-flavored Canned Cocktails - There is a demand for canned cocktails with unique fruit flavor combinations that offer a premium taste experience.
3. Limited-edition Themed Canned Cocktails - Limited-edition themed canned cocktails can generate excitement and drive sales among consumers who like to try new and unique products.
Industry Implications
1. Alcohol Industry - The alcohol industry can create branded canned cocktails that appeal to consumers who want convenience and unique flavor combinations.
2. Celebrity Endorsement Industry - Celebrities can use their influence to endorse canned cocktails and create a new revenue stream while expanding their brand.
3. Packaging Industry - The packaging industry can innovate and create unique designs for canned cocktails that appeal to consumers and differentiate from competitors.
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