The Alkaline Water Company Inc. Launches New 'Club Pack' Format
Niko Pajkovic — June 2, 2022 — Lifestyle
References: thealkalinewaterco & theshelbyreport
The Alkaline Water Company Inc. has announced that it will be rolling out its signature Alkaline88 water in a one-gallon format across 589 Sam's Clubs stores. In addition, the specialty water will now be offered in a 'Club Pack' that will consist of four one-gallon bottles of Alkaline88. The 'Club Pack,' which offers shoppers a discounted price per bottle, will be offered as a Sam's Club exclusive.
“With the kind of sales velocity we’ve experienced in the grocery channel over the years, we expect the Alkaline88 Club Pack will soon become a member favorite at Sam’s Club,” said Ricky Wright, CEO of The Alkaline Water Company.
For those unfamiliar, The Alkaline Water Company is a leading alkaline water brand known for its sustainable practices and eco-friendly aluminum packaging.
Image Credit: Alkaline88
“With the kind of sales velocity we’ve experienced in the grocery channel over the years, we expect the Alkaline88 Club Pack will soon become a member favorite at Sam’s Club,” said Ricky Wright, CEO of The Alkaline Water Company.
For those unfamiliar, The Alkaline Water Company is a leading alkaline water brand known for its sustainable practices and eco-friendly aluminum packaging.
Image Credit: Alkaline88
Trend Themes
1. Discounted Water Club Packs - Retailers can create exclusive club packs of discounted water bottles to increase sales velocity and appeal to shoppers seeking bulk purchases.
2. Sustainable Packaging Practices - Companies can explore the use of eco-friendly packaging for their products, such as aluminum bottles, to appeal to environmentally conscious consumers.
3. Expansion Into Wholesale Markets - Brands can extend their product reach by partnering with wholesale clubs and offering exclusive product formats to appeal to the shopping preferences of bulk buyers.
Industry Implications
1. Beverage Industry - Beverage companies can leverage exclusive product formats and sustainable packaging practices to increase market share and appeal to consumers' environmental values.
2. Retail Industry - Retailers can take advantage of exclusive discounted club packs to increase foot traffic and appeal to shoppers looking for bulk purchases.
3. Environmental Industry - Companies focused on sustainability can partner with beverage brands to create eco-friendly packaging solutions that reduce waste and appeal to environmentally conscious consumers.
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