The Alex Maine Collection is Certifiably Made in the USA
Sarah Moore — April 10, 2012 — Social Good
References: alexmaine.us
Based in Los Angeles, CA, the Alex Maine clothing company sources and constructs its apparel in the U.S., which provides jobs to the American people and creates a transparent corporate aesthetic.
Their slogan, "Create Jobs, Buy American, Go America!" is indicative of their dedication to constructing pieces that are made by Americans, for Americans, which in turn also bolsters the country's economy. The company promotes this mandate through its "captain" initiative where anyone who shares a link to the company through a social media channel receives a percentage of the sales that come in directly after posting the link.
Founder Bron Heussenstam created the business to provide comfortable, stylish apparel that promotes and benefits American citizens. Alex Maine also recently launched the non profit charity initiative 'We Are All Alex Maine' to put a greater focus on the importance of purchasing local goods.
Contact Information
Alex Maine website
Alex Maine on Twitter
Alex Maine on Facebook
Their slogan, "Create Jobs, Buy American, Go America!" is indicative of their dedication to constructing pieces that are made by Americans, for Americans, which in turn also bolsters the country's economy. The company promotes this mandate through its "captain" initiative where anyone who shares a link to the company through a social media channel receives a percentage of the sales that come in directly after posting the link.
Founder Bron Heussenstam created the business to provide comfortable, stylish apparel that promotes and benefits American citizens. Alex Maine also recently launched the non profit charity initiative 'We Are All Alex Maine' to put a greater focus on the importance of purchasing local goods.
Contact Information
Alex Maine website
Alex Maine on Twitter
Alex Maine on Facebook
Trend Themes
1. Transparent Manufacturing - The trend of transparently American clothing lines like Alex Maine creates opportunities for other industries to implement transparent manufacturing processes, leading to increased consumer trust.
2. Buy Local Movement - The buy American focus of Alex Maine highlights the growing trend of the buy local movement, which presents opportunities for local businesses in various industries to promote and benefit from supporting local economies.
3. Social Media Marketing - Alex Maine's captain initiative demonstrates the effectiveness of using social media as a marketing tool, presenting opportunities for businesses in all industries to leverage social media platforms for increased brand exposure and incentivized customer engagement.
Industry Implications
1. Fashion - The fashion industry can capitalize on the transparent manufacturing trend by implementing sustainable and ethically sourced production methods, catering to consumers seeking eco-friendly and socially responsible clothing options.
2. Local Commerce - The buy local movement creates opportunities for industries such as retail, food, and services to promote and benefit from supporting local businesses, fostering a sense of community and economic growth.
3. Digital Marketing - The success of Alex Maine's social media marketing strategy highlights the potential for businesses in various industries, including advertising agencies and online retailers, to leverage social media platforms for effective brand promotion and customer acquisition.
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