Alexandra Crockett's 'Metal Cats' Captures the Bond of an Unlikely Duo
Vasiliki Marapas — November 12, 2014 — Lifestyle
References: amazon & refinery29
Alexandra Crockett's photo book 'Metal Cats' documents metalheads and their beloved feline companions.
Who would have thought that these head-thrashing heavy metal musicians would also be cat-lovers? Crockett's project just goes to show you that you can never judge a book by its cover.
That being said, there is still something inherently comical about the images featured in the book. I mean, these aggressive, growling members of bands with names of Napalm Death and Cattle Decapitation look pretty funny snuggling with their precious kitty cats. It's also pretty heart-warming, and many of the photos will be sure to elicit of a chorus of "aww's!" Also aww-worthy is the fact that proceeds from the book will be donated to no-kill cat shelters on the West Coast.
Who would have thought that these head-thrashing heavy metal musicians would also be cat-lovers? Crockett's project just goes to show you that you can never judge a book by its cover.
That being said, there is still something inherently comical about the images featured in the book. I mean, these aggressive, growling members of bands with names of Napalm Death and Cattle Decapitation look pretty funny snuggling with their precious kitty cats. It's also pretty heart-warming, and many of the photos will be sure to elicit of a chorus of "aww's!" Also aww-worthy is the fact that proceeds from the book will be donated to no-kill cat shelters on the West Coast.
Trend Themes
1. Pet Ownership in Niche Communities - Exploring the growing trend of unconventional pet ownership within specific subcultures such as heavy metal music enthusiasts and the potential for marketing niche pet products to these communities.
2. Unexpected Emotion in Marketing - Embracing unexpected or unconventional imagery and content to create emotional connections with target audiences, as seen in the heartwarming and humorous nature of the metal cats photo book.
3. Cause-related Marketing - The rise of cause-related marketing and socially conscious consumerism, as exemplified by the fact that proceeds from the metal cats photo book are donated to no-kill cat shelters on the West Coast, highlighting the potential for businesses to align with social causes to build brand loyalty and goodwill.
Industry Implications
1. Pet Care - Opportunities for pet care brands to create and market niche pet products for unconventional pet ownership communities or to align with social causes like no-kill animal shelters.
2. Publishing - The popularity of niche photo books, especially those that capture unconventional subjects, as seen in the success of the metal cats photo book, highlighting the potential for publishers to tap into unconventional markets for unique book concepts.
3. Music Merchandise - The potential for heavy metal band merchandise to expand beyond traditional t-shirts and posters to include pet products that cater to their cat-loving fanbase.
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