Alessio F Flips Iconic Brands and Objects to Convey a Comical Message
Riley von Niessen — June 29, 2016 — Pop Culture
Alessio F is a graphic designer based in London. His artwork takes well-known objects and brand names and reinterprets them to give them a comedic meaning.
Many of his pieces work by taking expectations and flipping them to exaggerate a literal meaning. An example of this would be the a computer mouse, which Alessio F shows as a rodent with a long cable for a tail. Other images show the Heinz ketchup as a bottle of nail polish, a sharp-pointed cactus as a hairbrush, the Snickers chocolate brand reimagined as a sneaker style and the Statue of Liberty holding up a glass of red wine.
Though his work is primarily comical, Alessio F makes lighthearted political statements as well. This is shown by transforming the iconic Ronald McDonald figure to feature the face of Donald Trump, working to show the candidate as an angry corporate clown.
Many of his pieces work by taking expectations and flipping them to exaggerate a literal meaning. An example of this would be the a computer mouse, which Alessio F shows as a rodent with a long cable for a tail. Other images show the Heinz ketchup as a bottle of nail polish, a sharp-pointed cactus as a hairbrush, the Snickers chocolate brand reimagined as a sneaker style and the Statue of Liberty holding up a glass of red wine.
Though his work is primarily comical, Alessio F makes lighthearted political statements as well. This is shown by transforming the iconic Ronald McDonald figure to feature the face of Donald Trump, working to show the candidate as an angry corporate clown.
Trend Themes
1. Reinterpreted Objects - Opportunity to create comedic and unexpected versions of well-known objects.
2. Exaggerated Literal Meanings - Chance to play with expectations and create humorous interpretations.
3. Lighthearted Political Statements - Potential for using art to convey political messages in a comical way.
Industry Implications
1. Graphic Design - Disruptive innovation opportunities in creating unique and humorous designs for brands.
2. Art and Illustration - Opportunity to explore unconventional and comedic art styles and interpretations.
3. Advertising and Marketing - Potential for using humorous and unexpected imagery to create memorable campaigns.
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