A.Le Coq Packaging Markets a Beverage that Will Mangle Your Senses
Amelia Roblin — August 22, 2012 — Lifestyle
References: luix & thedieline
Given enough beer in your system, you might start to feel that you physically resemble A.Le Coq packaging. The unusual looking drinking cans have been covered in kooky illustrations that feature yellow eyeballs, intestinal tubes, fangs and toothy gums, all distorted into a monstrous visual motif.
But as unsightly as this subject matter could be, tattoo artist Kristjan Luiga has rendered the disfigured drawing into a compelling stylized cartoony image, providing the consumer with unexpected illustrative intrigue for a simple can of alcohol. The Estonian brewery's product is masked with a sense of mystery, nearly literally catching the eyes of people passing the liquor store shelf. A.Le Coq packaging appears to promise an extrasensory and out-there experience of carousing a cold one.
But as unsightly as this subject matter could be, tattoo artist Kristjan Luiga has rendered the disfigured drawing into a compelling stylized cartoony image, providing the consumer with unexpected illustrative intrigue for a simple can of alcohol. The Estonian brewery's product is masked with a sense of mystery, nearly literally catching the eyes of people passing the liquor store shelf. A.Le Coq packaging appears to promise an extrasensory and out-there experience of carousing a cold one.
Trend Themes
1. Graphic Brutalism - The use of unsettling imagery and abstract design in branding is a disruptive innovation opportunity for companies looking to attract younger, more adventurous consumers.
2. Illustrative Intrigue - Providing unexpected and striking visuals on product packaging is a trend that can be utilized as a way to stand out on store shelves and create interest in a product.
3. Mystery Marketing - Building an aura of mystery and intrigue around a product through unique packaging and branding is a trend that can be utilized to create hype and buzz among consumers.
Industry Implications
1. Alcoholic Beverages - The use of unconventional branding in alcoholic beverages presents a disruptive innovation opportunity to appeal to younger, more edgy drinkers who are looking for unique experiences from their drinks.
2. Tattoo Industry - Collaborating with tattoo artists or using tattoo-inspired design in product branding can create a disruptive innovation opportunity for the tattoo industry to expand its reach into new markets.
3. Packaging Industry - The trend of using unconventional and eye-catching packaging designs in product branding presents a disruptive innovation opportunity for the packaging industry to create new, innovative designs that stand out on store shelves.
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