The Aldeia Nissi Campaign Encourages People to Adopt All Ages
Meghan Young — March 19, 2014 — Life-Stages
References: aldeianissi & adeevee
When it comes to adopting, many people prefer to take in as young a child as possible for many reasons, yet the Aldeia Nissi ad campaign encourages the opposite. The Aldeia Nissi ads read, "For 93% of Angolan orphans it's too late." But it doesn't have to be. Older orphans may have already developed into full-fledged human beings without the help of their adopted parents, but that doesn't mean those parents can't make a difference in the children's lives.
Conceived and executed by Revolution, an ad agency based in Brazil, the Aldeia Nissi ad campaign revolves around three images that puts these older orphans into scenarios fit for a baby. Art directed by João Sousa with creative direction by Edson Rosa and Emerson Braga, the images were shot by Diego Freire.
Conceived and executed by Revolution, an ad agency based in Brazil, the Aldeia Nissi ad campaign revolves around three images that puts these older orphans into scenarios fit for a baby. Art directed by João Sousa with creative direction by Edson Rosa and Emerson Braga, the images were shot by Diego Freire.
Trend Themes
1. Older Orphan Adoption - The trend towards adopting older children presents opportunities for innovative programs and support systems aimed at addressing the unique needs and challenges of neglected and overlooked children.
2. Targeted Adoption Campaigns - Incorporating targeted adoption campaigns into an organization's social responsibility initiatives can help raise awareness and support for adoption programs that aim to provide loving homes for children of all ages and backgrounds.
3. Empowering Adoptive Parents - Incorporating programs and resources aimed at empowering adoptive parents, such as support groups and training on parenting older children, can help improve the outcomes and experiences of adoptive families.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can leverage the trend towards adopting older children by developing innovative and comprehensive adoption programs that target specific age groups and address the unique needs and challenges of neglected and overlooked children.
2. Social Responsibility Initiatives - Incorporating targeted adoption campaigns into social responsibility initiatives presents opportunities for businesses to raise awareness and support for adoption programs that aim to provide loving homes for children of all ages and backgrounds.
3. Parenting and Adoption Services - Parenting and adoption service providers can develop comprehensive training and support programs aimed at empowering adoptive parents to better care for and support older children, improving the outcomes and experiences of adoptive families.
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