This Brand Has Created the World's First Alcohol-Free Spirit
Katherine Pendrill — October 29, 2015 — Lifestyle
References: cocktailsandbars & foodbev
'Seedlip' is preparing to launch the world's first alcohol-free spirit. While there are a number of alcohol-free beers on the market, there are no spirits that can be used to make booze-free cocktails. The latest product from Seedlip offers an alternative for those who are looking for a way to give their mocktails a more authentic taste.
Seedlip's new product is an alcohol-free spirit made from distilled barks, spices and citrus peels. The spirit contains six different types of high-quality bark, each of which has been individually distilled in copper pots. The unique production process and the complex blend of ingredients is designed to offer a flavorful alternative to traditional spirits. According to Seedlip, the spirit is best enjoyed with tonic water or with brine.
Not only is the spirit free from alcohol, but it is also free from sugar and any kind of artificial flavors or colors.
Seedlip's new product is an alcohol-free spirit made from distilled barks, spices and citrus peels. The spirit contains six different types of high-quality bark, each of which has been individually distilled in copper pots. The unique production process and the complex blend of ingredients is designed to offer a flavorful alternative to traditional spirits. According to Seedlip, the spirit is best enjoyed with tonic water or with brine.
Not only is the spirit free from alcohol, but it is also free from sugar and any kind of artificial flavors or colors.
Trend Themes
1. Alcohol-free Spirit - The rise of alcohol-free spirits is a disruptive innovation opportunity for brands looking to cater to a growing market of health-conscious consumers who still want to enjoy the experience of drinking.
2. Mocktail Culture - The increasing interest in mocktails presents a disruptive innovation opportunity for companies to develop and market alcohol-free spirits as a key ingredient, and capitalize on the growing trend of healthy, alcohol-free options.
3. Natural Ingredients - The use of natural, high-quality ingredients in Seedlip's alcohol-free spirit highlights the disruptive innovation opportunity for companies to create new, healthier options for consumers seeking alternatives to traditional alcoholic drinks.
Industry Implications
1. Beverages - The beverage industry presents a disruptive innovation opportunity for companies to expand their portfolio and develop new, natural, alcohol-free spirits targeted at health-conscious consumers.
2. Hospitality - The hospitality industry can capitalize on the trend of mocktails and healthier drinking options by incorporating alcohol-free spirits into the menu, especially targeting consumers who are looking for an upscale, innovative, and healthy drinking experience.
3. Wellness - The wellness industry presents a disruptive innovation opportunity for companies to develop and market alcohol-free spirits that cater to consumers seeking healthy drink options and contribute to the trend of overall wellness and conscious living.
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