These Honest Alcohol Labels Show How Bottles Should Really be Marketed
Alyson Wyers — November 20, 2014 — Lifestyle
References: totalsororitymove & incrediblethings
False advertising is a concept many people are concerned about with brand transparency becoming increasingly valued among consumers, which is partly why these honest alcohol labels now exist. From Total Sorority Move, the funny captions display a more realistic take on how the different liquors affect people. They were probably also just trying to be clever.
Replacing the brand on otherwise identifiable bottles, the truthful alcohol labels are redesigned logos. Spot on, the realistic liquor captions include things like New BFFs vodka, which results in bonding with girls in the bathroom and is the product of free drinks. Whiskey makes people text their ex with the possibility of going over to their place. And of course, coconut rum only reads "sugar."
Replacing the brand on otherwise identifiable bottles, the truthful alcohol labels are redesigned logos. Spot on, the realistic liquor captions include things like New BFFs vodka, which results in bonding with girls in the bathroom and is the product of free drinks. Whiskey makes people text their ex with the possibility of going over to their place. And of course, coconut rum only reads "sugar."
Trend Themes
1. Brand Transparency - These honest alcohol labels demonstrate the growing demand for transparent marketing practices in the alcohol industry.
2. Humorous Marketing - These funny captions on alcohol labels open up opportunities for brands to utilize humor as a disruptive innovation in their marketing strategies.
3. Realistic Product Representation - The redesign of alcohol labels to accurately depict the effects of different liquors reflects a trend towards realistic and relatable product representations.
Industry Implications
1. Alcohol Industry - The honest alcohol labels suggest opportunities for brands to differentiate themselves and attract customers through transparent marketing practices.
2. Graphic Design Industry - The need to redesign alcohol labels to include honest and humorous captions presents a potential market for graphic design services.
3. Marketing Industry - The trend of honest and funny alcohol labels highlights the potential for marketers to tap into the growing consumer demand for transparent and relatable advertising strategies.
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