AJ Numan for Arena Homme Plus Draws Obscure Inspiration
Michael Hemsworth — June 4, 2013 — Fashion
References: thehommeplus & thehommeplus
The Internet dance video sensation Harlem Shake has invaded the fashion world with the AJ Numan for Arena Homme Plus spread, which features a video accompanying the editorial that is in the form of the iconically strange viral video. Featuring the latest wears from the spring/summer 2013 season, the AJ Numan for Arena Homme Plus spread puts the fashions into a rather chaotic situation, but helps to add a certain humor and laidback demeanour that's delightfully cheeky.
Centered in a dorm room -- like many of the Harlem Shake videos are -- the AJ Numan for Arena Homme Plus spread pushes artistic boundaries, comments on viral Internet culture and further reinforces that the industry is more about having fun than anything else.
Centered in a dorm room -- like many of the Harlem Shake videos are -- the AJ Numan for Arena Homme Plus spread pushes artistic boundaries, comments on viral Internet culture and further reinforces that the industry is more about having fun than anything else.
Trend Themes
1. Harlem Shake-inspired Editorials - Unlocking new creative possibilities by incorporating popular online trends into fashion editorials.
2. Iconically Strange Viral Videos - Exploring unconventional video formats to create unique and engaging fashion content.
3. Fashion Industry Embracing Humor - Injecting a playful and cheeky vibe into fashion spreads to appeal to a younger, more lighthearted audience.
Industry Implications
1. Fashion - Reimagining traditional fashion editorials by drawing inspiration from internet culture and viral videos to captivate audiences.
2. Media and Entertainment - Leveraging viral video trends to create engaging and shareable content for fashion publications and online platforms.
3. Advertising and Marketing - Utilizing humor and viral video styles in advertising campaigns to connect with consumers in a relatable and entertaining way.
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