The AIRIUM Bag Can Be Worn as a Cluch, Handheld & a Crossbody
Laura McQuarrie — June 5, 2023 — Eco
References: kickstarter & vegconomist
AIRIUM is a sustainable luxury handbag design by Amschela that's currently the subject of a crowdfunding campaign that aims to bring this eco-friendly accessory to life while promoting conscious fashion choices and minimizing the environmental impact of the fashion industry. This campaign speaks to individuals who are passionate about sustainable fashion and it empowers them to become part of the movement towards a more ethical and environmentally responsible future.
AIRIUM is made from MIRUM, a plant-based leather alternative that's biodegradable and free from petroleum-based plastics. This versatile design can be worn in several ways, and it will be manufactured by Veshin Factory in China, which is known for its commitment to treating workers fairly and ethically.
As consumers are making more conscious purchasing decisions, and fewer purchasing decisions, this bag has the potential to support them from day to night.
AIRIUM is made from MIRUM, a plant-based leather alternative that's biodegradable and free from petroleum-based plastics. This versatile design can be worn in several ways, and it will be manufactured by Veshin Factory in China, which is known for its commitment to treating workers fairly and ethically.
As consumers are making more conscious purchasing decisions, and fewer purchasing decisions, this bag has the potential to support them from day to night.
Trend Themes
1. Sustainable Fashion - The emergence and growth of eco-friendly products like AIRIUM Bag creates disruptive innovation opportunities for the fashion industry to minimize environmental impact and promote ethical practices.
2. Plant-based Alternatives - The increasing demand for vegan and biodegradable leather alternatives creates disruptive innovation opportunities for industries like fashion, footwear, and accessories.
3. Multi-functional Products - The trend towards multi-functional products like the AIRIUM Bag creates disruptive innovation opportunities for industries to create products that are both functional and sustainable.
Industry Implications
1. Fashion - The fashion industry can adopt innovative and sustainable materials, manufacturing techniques, and designs that promote ethical practices and reduce environmental impact.
2. Footwear - The footwear industry can leverage plant-based alternatives to leather to create comfortable and stylish shoes that are both eco-friendly and biodegradable.
3. Accessories - The accessories industry can adopt the multi-functional design and sustainable materials used in the AIRIUM Bag to create eco-friendly products that satisfy customer demands.
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