This Airbnb Apartment is Styled Like the Ninja Turtles' Hangout
Laura McQuarrie — May 24, 2016 — Marketing
Ahead of the release of 'Teenage Mutant Ninja Turtles 2: Out of the Shadows,' Paramount created a three-bedroom Airbnb apartment to tease the upcoming movie.
The interior of the space is styled like the iconic Ninja Turtles hangout, including everything from graffiti walls to retro technology, a basketball hoop and a weapon locker. To sweeten the deal for Ninja Turtle fans who stay at this themed Airbnb apartment, there will be complimentary pizzas available. The space is now fully booked and for each Airbnb user who stays, Paramount is making a monetary donation on their behalf to PACER’s National Bullying Prevention Center.
As well as being a fixture of the tourism industry and the sharing economy, Airbnb is proving itself as a powerful marketing tool for everything from upcoming movies to global sporting events.
The interior of the space is styled like the iconic Ninja Turtles hangout, including everything from graffiti walls to retro technology, a basketball hoop and a weapon locker. To sweeten the deal for Ninja Turtle fans who stay at this themed Airbnb apartment, there will be complimentary pizzas available. The space is now fully booked and for each Airbnb user who stays, Paramount is making a monetary donation on their behalf to PACER’s National Bullying Prevention Center.
As well as being a fixture of the tourism industry and the sharing economy, Airbnb is proving itself as a powerful marketing tool for everything from upcoming movies to global sporting events.
Trend Themes
1. Themed Airbnb Experiences - There is an opportunity for businesses to create themed Airbnb experiences, tapping into the growing demand for unique and immersive travel accommodations.
2. Movie Tie-in Marketing - Businesses can explore the potential of movie tie-in marketing, using themed experiences or products to create buzz and engagement with upcoming films.
3. Social Impact Partnerships - Collaborations between companies and non-profit organizations, such as the partnership between Airbnb and PACER’s National Bullying Prevention Center, offer opportunities for businesses to make a positive impact while promoting their brand.
Industry Implications
1. Hospitality and Tourism - The hospitality and tourism industry can take advantage of themed Airbnb experiences to attract customers seeking unique and memorable accommodation options.
2. Entertainment and Film - The entertainment and film industry can leverage movie tie-in marketing to generate buzz and excitement for upcoming releases, engaging fans and driving ticket sales.
3. Corporate Social Responsibility - Companies focused on corporate social responsibility can explore social impact partnerships as a way to align their brand values with charitable organizations and make a difference in their communities.
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