This Travel Platform Caters to the African American Community
Katherine Pendrill — December 4, 2015 — Marketing
References: aa
'Black Atlas' is an African American travel platform that caters to the needs of black travelers. In recent years, many brands have made an effort to align their social media efforts with diverse segments. Black Atlas represents one way that the travel industry is trying to accommodate African American consumers.
Black Atlas is a niche travel platform launched by American Airlines. The site caters to the needs of the African American community by offering specialized rewards and unique loyalty programs. In addition to catering to the needs of black travelers, Black Atlas also supports business and organizations that are making a positive impact on the African American community.
African Americans are major consumers of digital media, which makes an online community the perfect way to reach the target demographic. As a result, the African American travel platform ultimately allows American Airlines to deliver targeted marketing and social media campaign to diverse segments in a simple and effective manner.
Black Atlas is a niche travel platform launched by American Airlines. The site caters to the needs of the African American community by offering specialized rewards and unique loyalty programs. In addition to catering to the needs of black travelers, Black Atlas also supports business and organizations that are making a positive impact on the African American community.
African Americans are major consumers of digital media, which makes an online community the perfect way to reach the target demographic. As a result, the African American travel platform ultimately allows American Airlines to deliver targeted marketing and social media campaign to diverse segments in a simple and effective manner.
Trend Themes
1. Niche Travel Platforms - The trend of creating specialized travel platforms that cater to specific demographics, such as Black Atlas for African American travelers, presents opportunities to target and connect with previously underserved communities.
2. Diversity and Inclusion Marketing - As more brands aim to diversify their marketing efforts, there are opportunities to create campaigns and platforms that cater to underrepresented communities, such as the African American travel market.
3. Digital Communities for Underrepresented Groups - Building online communities to connect with African American travelers and other underrepresented groups presents opportunities for increased engagement, targeted marketing, and relationship building.
Industry Implications
1. Travel - By creating specialized travel platforms like Black Atlas, travel companies can cater to unique customer demographics and increase customer loyalty and satisfaction.
2. Marketing and Advertising - As diversity and inclusion continue to be a focus for brands, marketing and advertising agencies have the opportunity to create campaigns and platforms that connect with underrepresented communities, such as the African American travel market.
3. Digital Media - As African Americans are major consumers of digital media, there are opportunities to create online communities that cater to underrepresented groups and deliver targeted marketing and social media campaigns.
1
Score
Popularity
Activity
Freshness
