Beauty Pie's 10-Piece Skincare Range is Priced Under $10
Laura McQuarrie — June 22, 2017 — Lifestyle
Beauty Pie sets itself as a virtual makeup storefront where consumers are able to become members to receive unbranded, affordable cosmetic products at factory pricing. Now, Beauty Pie is launching its own 10-piece skincare range, which includes a serum, moisturizer, anti-aging creams and cleansers, all of which can be purchased for around $10 or less.
While nourishing skincare products like the Double-Phase Daily Deep Rinse-Off Cleanser and the Fruitizyme Five Minute Facial are loaded with natural ingredients like aloe vera and seed oils, they are priced at just $5 and $6 respectively.
Although the high costs of luxury skincare collections typically prevent consumers from acquiring the entire range, the low cost of the individual items in Beauty Pie's own range make the idea of using the entire skincare treatment system feasible.
While nourishing skincare products like the Double-Phase Daily Deep Rinse-Off Cleanser and the Fruitizyme Five Minute Facial are loaded with natural ingredients like aloe vera and seed oils, they are priced at just $5 and $6 respectively.
Although the high costs of luxury skincare collections typically prevent consumers from acquiring the entire range, the low cost of the individual items in Beauty Pie's own range make the idea of using the entire skincare treatment system feasible.
Trend Themes
1. Affordable Beauty - Beauty Pie's ultra-affordable cosmetic collections are disrupting the beauty industry's unusual pricing strategy.
2. Unbranded Beauty Products - Beauty Pie is introducing a unique business model to the beauty industry by offering unbranded beauty products at factory pricing, shaking up traditional marketing and branding strategies.
3. Vertical Integration - Beauty Pie's vertical integration and ability to sell its own skincare range at a significantly lower cost than traditional companies suggests a powerful disruptive innovation model for the cosmetics industry.
Industry Implications
1. Beauty and Personal Care - Beauty Pie's ultra-affordable cosmetics collections are transforming the beauty and personal care industry by providing more affordable pricing and unique sales and marketing strategies for makeup and skincare products.
2. Direct-to-consumer - Beauty Pie's online-only business approach is disrupting beauty-industry-wide traditional retailing and distribution strategies by enabling the company to sell its unbranded skincare range directly to consumers at factory pricing.
3. Luxury Cosmetics - Beauty Pie's low price point for its high-quality skincare range is challenging luxury cosmetic companies by demonstrating how affordable prices can be implemented without compromising product quality, efficacy, and the overall customer experience.
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