The Aero Bliss Chocolates will Come in Two Variants
Michael Hemsworth — April 23, 2019 — Lifestyle
References: nestle & conveniencestore
The Aero Bliss chocolates are a new premium line of treats that aim to combine flavorful ingredients to create a high-end indulgence for consumers to enjoy. The chocolates come in two variants including Milk Chocolate and Mixed Selection of which the latter contains three flavors including Milk Chocolate, Praline and Salted Caramel. Each of the chocolates are individually wrapped and come in boxes of 16, which make them highly applicable for portioned consumption and/or sharing.
Explaining the inspiration behind the Aero Bliss chocolates, Aero Brand Manager at Nestle UK Ellie Taylor said, "We know our consumers want something special and we are very excited about this new addition to the much-loved Aero brand. Aero Bliss is perfect for sharing between friends and family and offers a light and bubbly form of indulgence in comparison to other premium chocolate products. People love the melt in the mouth sensation that Aero brings and we are sure that this new indulgent product will be a huge hit.”
Explaining the inspiration behind the Aero Bliss chocolates, Aero Brand Manager at Nestle UK Ellie Taylor said, "We know our consumers want something special and we are very excited about this new addition to the much-loved Aero brand. Aero Bliss is perfect for sharing between friends and family and offers a light and bubbly form of indulgence in comparison to other premium chocolate products. People love the melt in the mouth sensation that Aero brings and we are sure that this new indulgent product will be a huge hit.”
Trend Themes
1. Premium Chocolates - Disruptive innovation opportunity: Develop new unique flavor combinations and packaging designs to cater to the growing demand for high-end chocolate treats.
2. Individually Portioned Snacks - Disruptive innovation opportunity: Create individually portioned snacks in various flavors and ingredients, targeting convenience-seeking consumers.
3. Sharing-sized Treats - Disruptive innovation opportunity: Design and produce sharable treat options that offer a combination of flavors to accommodate different preferences within a single packaging.
Industry Implications
1. Chocolate Confectionery - Disruptive innovation opportunity: Incorporate unique ingredients and innovative packaging designs into the chocolate confectionery industry to attract consumers seeking luxurious indulgence.
2. Snack Foods - Disruptive innovation opportunity: Develop individually portioned snack options that cater to busy, on-the-go lifestyles and provide convenience and variety to consumers.
3. Retail Packaging - Disruptive innovation opportunity: Create customized retail packaging solutions for sharing-sized treats that enhance brand perception and appeal to consumers looking for novel gifting options.
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