Toblerone Truffles Tap into a Taste for Premium Gifts
Michael Hemsworth — July 4, 2023 — Lifestyle
References: mondelezinternational & grocerytrader
Convenience, quality and flavor combine with the new Toblerone Truffles that are positioned by the brand as an elevated take on the original treat. The truffles feature an angular outer shell that looks inherently high-end and will reveal a velvety smooth filling when eaten to give them the perfect level of texture for consumers to enjoy. The treat is being launched this July and is expected to be a hit this Christmas as a product that taps into demand for premium chocolates amongst Millennial and Gen Z consumers.
Brand Manger for Toblerone at Mondelēz International Claire Kamara commented on the Toblerone Truffles saying, "We are incredibly excited to share Toblerone’s most recent development, Toblerone Truffles, to help celebrate those special moments, whether treating yourself or your loved ones."
Brand Manger for Toblerone at Mondelēz International Claire Kamara commented on the Toblerone Truffles saying, "We are incredibly excited to share Toblerone’s most recent development, Toblerone Truffles, to help celebrate those special moments, whether treating yourself or your loved ones."
Trend Themes
1. Elevated Treats - Opportunity for creating high-end versions of existing products to cater to the demand for premium options.
2. Texture Innovation - Opportunity to develop unique textures in food products to enhance consumer experience and satisfaction.
3. Premium Chocolates - Growing market for high-quality chocolates, particularly among Millennials and Gen Z, presents an opportunity for brands to tap into this demand.
Industry Implications
1. Confectionery - Disruptive innovation in confectionery industry by introducing luxurious and elevated treats.
2. Food Manufacturing - Opportunity for food manufacturers to invest in texture innovation and develop new food products with unique mouthfeel.
3. Retail - Retailers can capitalize on the trend of premium chocolates by offering a wide range of high-quality chocolate products to cater to the growing market.
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