The Nestlé Aero 'ShAero' Pack Encourages Camaraderie
Michael Hemsworth — May 5, 2022 — Marketing
References: nestle & conveniencestore
The Nestlé Aero 'ShAero' pack is being launched for spring as a celebratory treat for consumers to pick up and share with friends or family alike. The limited-edition candy bar pack is branded with serving suggestions including on a date night, on a road trip, with a cuppa or when enjoying a movie. The product comes in response to the easing of pandemic-related restrictions and encourages consumers to come together once again with a treat in tow.
Aero Brand Manager Amy Bennett-Inge spoke further on inspiration behind the Nestlé Aero 'ShAero' pack saying, "After the past couple of years when lockdowns have meant many of us have missed out on social occasions with friends and family, we really wanted to celebrate the return of getting together with loved ones. We know Aero is already popular during sharing occasions, and ShAero is designed to celebrate this.”
Aero Brand Manager Amy Bennett-Inge spoke further on inspiration behind the Nestlé Aero 'ShAero' pack saying, "After the past couple of years when lockdowns have meant many of us have missed out on social occasions with friends and family, we really wanted to celebrate the return of getting together with loved ones. We know Aero is already popular during sharing occasions, and ShAero is designed to celebrate this.”
Trend Themes
1. Sharing-centric Branding - Brands can leverage celebratory occasions as an opportunity to encourage consumers to come together and share products.
2. Limited-edition Packaging - Brands can use limited-edition packaging to create a sense of urgency and exclusivity among consumers.
3. Personalized Serving Suggestions - Personalized serving suggestions on packaging can make products more versatile and appealing to a wider range of consumers.
Industry Implications
1. Packaged Food - Brands in the packaged food industry can create celebratory and sharing-focused products to encourage consumers to come together.
2. Confectionery - The confectionery industry can use limited-edition packaging to create excitement and differentiation among products.
3. Beverage - Beverage companies can offer personalized serving suggestions and pairings to appeal to consumers for different occasions.
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