The New Aerie Lingerie Campaign is Inclusive
Riley von Niessen — July 12, 2018 — Fashion
References: thisisinsider & teenvogue
Aerie lingerie, a subsidiary of American Eagle Outfitters, recently launched a series of new promotion shots that feature models with a variety of disabilities and illnesses.
The models featured in the campaign have taken to social media to share their love of the campaign, stating their appreciation for the brand's work to provide representation of those often excluded from similar campaigns. The shots show a model who has down syndrome, a cancer survivor, as well as others that have vitiligo, type 1 diabetes, fibromyalgia, and more.
With this campaign, Aerie lingerie aims to highlight the importance of diverse representation in fashion, as it enables consumers to see the confidence of women from all different backgrounds.
The models featured in the campaign have taken to social media to share their love of the campaign, stating their appreciation for the brand's work to provide representation of those often excluded from similar campaigns. The shots show a model who has down syndrome, a cancer survivor, as well as others that have vitiligo, type 1 diabetes, fibromyalgia, and more.
With this campaign, Aerie lingerie aims to highlight the importance of diverse representation in fashion, as it enables consumers to see the confidence of women from all different backgrounds.
Trend Themes
1. Inclusive Lingerie Campaigns - Disruptive innovation opportunity: Develop inclusive lingerie campaigns that feature models with diverse disabilities and illnesses to promote inclusivity and representation in the fashion industry.
2. Representation in Fashion - Disruptive innovation opportunity: Create promotional shots and campaigns that highlight diverse representation in fashion to empower consumers and celebrate the confidence of women from different backgrounds.
3. Social Media Advocacy - Disruptive innovation opportunity: Utilize social media platforms to amplify the voices of models with disabilities and illnesses, promoting advocacy and appreciation for inclusive campaigns in the fashion industry.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new ways to prioritize diversity and inclusivity in the fashion industry by incorporating models with disabilities and illnesses into promotional campaigns.
2. Lingerie - Disruptive innovation opportunity: Transform the lingerie industry by featuring models with diverse disabilities and illnesses, fostering a sense of inclusivity and representation for consumers.
3. Social Media - Disruptive innovation opportunity: Leverage social media platforms to support and promote inclusive lingerie campaigns that showcase models with disabilities and illnesses.
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