Hulu's Ad-Supported Downloadable Content is the First of Its Kind
Joey Haar — May 4, 2018 — Pop Culture
References: hulu & arstechnica
Streaming services have become the primary method for most consumers to access their television and movie content, and Hulu's new ad-supported downloadable content makes it even easier for people to access the best streaming series and films around. The offering is the first of its kind, giving any user access to offline viewing, even if they aren't subscribers.
Other big players in the streaming video world, like Netflix and Amazon, have already offered offline content, but Hulu's ad-supported downloadable content is the first to be available with a lower-tier subscription to the service. The development is key for Hulu, as it's the only streaming service that offers network television episodes as soon as the day after they air on television.
Image Credit: Hulu/Ars Technica
Other big players in the streaming video world, like Netflix and Amazon, have already offered offline content, but Hulu's ad-supported downloadable content is the first to be available with a lower-tier subscription to the service. The development is key for Hulu, as it's the only streaming service that offers network television episodes as soon as the day after they air on television.
Image Credit: Hulu/Ars Technica
Trend Themes
1. Ad-supported Downloadable Content - Businesses in the streaming industry can capitalize on the opportunity to expand their customer base by offering ad-supported downloadable content with a lower-tier subscription.
2. Offline Streaming - There is a disruptive innovation opportunity to develop technologies that facilitate seamless offline streaming experiences for users.
3. Rapid Release of Network Television Episodes - There is an opportunity for streaming services to differentiate themselves from competitors by offering network television episodes for streaming as soon as the day after they air on television.
Industry Implications
1. Streaming Services - Streaming services can take advantage of offering ad-supported downloadable content with a lower-tier subscription to increase their market share and compete against other dominant providers like Netflix and Amazon.
2. Content Delivery Networks - Content delivery networks can develop and implement new technologies or improve existing ones for seamless offline streaming experiences for their users.
3. Broadcast and Cable Television Networks - Broadcast and cable television networks can look to offer their content on a streaming service platform where their customers can access their shows offline and as soon as possible after the original airdate.
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