Disney+ Will Launch an Ad-Supported Subscription Tier
Michael Hemsworth — March 7, 2022 — Business
References: disneyplus & geeky-gadgets
Disney+ has announced that it will be launching an ad-supported subscription tier in a bid to help expand access to the streaming service and more. The announcement confirmed rumors as of late that the company would launch an ad-supported option for subscribers, but didn't come with information related to pricing. The subscription tier will be launched in late-2022 and will offer subscribers with access to the service for a price point below the present cost of $7.99, but of course with advertisements that play periodically.
Chairman, Disney Media, and Entertainment Distribution Kareem Daniel commented on the new ad-supported subscription tier for Disney+ saying, "Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
Chairman, Disney Media, and Entertainment Distribution Kareem Daniel commented on the new ad-supported subscription tier for Disney+ saying, "Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
Trend Themes
1. Ad-supported Streaming Services - The trend of offering ad-supported streaming services is growing, creating opportunities for companies to expand their audience by offering lower-priced subscription tiers with periodic advertisements.
2. Broadening Access to Streaming Services - Companies like Disney+ are exploring ways to expand access to their streaming services by offering lower-priced tiers that are ad-supported, opening up new revenue streams for themselves and value propositions for customers.
3. Advertising Opportunities in Streaming Services - As more companies offer ad-supported streaming services, there are significant opportunities for advertisers to reach a wider audience and for storytellers to share their work with more families and fans.
Industry Implications
1. Streaming Services - Streaming services across a variety of industries, including entertainment and sports, are exploring ad-supported subscription tiers as a means of broadening access to their content and expanding revenue streams.
2. Advertising - The growth of ad-supported streaming services presents opportunities for advertisers to reach a wider audience with periodic advertising, with the potential to develop new content formats and approaches that resonate with consumers.
3. Media and Entertainment - Companies in the media and entertainment industries, such as Disney+ and others, are exploring ways of broadening access to their content and expanding their revenue streams through ad-supported subscription tiers that offer lower-priced access to their content.
1.5
Score
Popularity
Activity
Freshness
