Oxy Cream Ad Shows Sliding Doors As Extreme Zit Squeezers
Going Like Sixty — February 26, 2009 — Marketing
References: coolmarketingthoughts
Oxy Cream grabs your attention and delivers their marketing message: When You've Tried Everything Else with these zit-popping ads.
Oh, these ads might hit too close to home, but can't we all identify with the indestructible zit that strikes at the most inopportune time?
Not sure if this is a concept campaign or real life; details are lacking, I'll eruptdate when something pops up.
Implications - Advertisements that show extreme measures to solve a problem connect with the viewer as the viewer can place themselves in similar situations. By using this tactic, the agency is able to demonstrate to the viewer that the company understands their feelings or viewpoints. Therefore, create a positive relationship with the product.
Oh, these ads might hit too close to home, but can't we all identify with the indestructible zit that strikes at the most inopportune time?
Not sure if this is a concept campaign or real life; details are lacking, I'll eruptdate when something pops up.
Implications - Advertisements that show extreme measures to solve a problem connect with the viewer as the viewer can place themselves in similar situations. By using this tactic, the agency is able to demonstrate to the viewer that the company understands their feelings or viewpoints. Therefore, create a positive relationship with the product.
Trend Themes
1. Extreme Advertisements - Disruptive innovation opportunity: Create ads that showcase extreme measures to solve a problem, connecting with viewers on a relatable level.
2. Emotional Connection - Disruptive innovation opportunity: Develop marketing campaigns that demonstrate understanding of consumers' feelings and viewpoints, building a positive relationship with the product.
3. Concept Vs. Reality - Disruptive innovation opportunity: Explore the effectiveness of concept campaigns in engaging audiences and generating interest.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Rethink traditional advertising approaches by incorporating extreme measures and emotional connections into campaigns.
2. Skincare - Disruptive innovation opportunity: Introduce innovative products or treatments that effectively address and solve persistent skin issues.
3. Content Creation - Disruptive innovation opportunity: Experiment with concept campaigns and unique storytelling techniques to captivate audiences and generate buzz.
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