Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Laura McQuarrie — May 25, 2023 — Marketing
References: design.pepsico & designtaxi
Pepsi Cat Cans sport limited-edition illustrations that commemorate the number of cat owners surpassing that of dog owners in China for those between ages 20 and 30. The PepsiCo Design & Innovation Center created these exclusive packaging designs depicting cats doing everything from snacking and gaming to listening to music. Notably, this is the first time that the brand has added an animal to its cans in China.
The special-edition Pepsi cans are only coming to e-commerce platforms across China, like the Pepsi Beverage Tmall Flagship Store and Tmall Supermarket, and only for a limited time.
These youthful soda cans can't help but speak to Millennial and Gen Z consumers who are passionate about their pets as important members of the household.
The special-edition Pepsi cans are only coming to e-commerce platforms across China, like the Pepsi Beverage Tmall Flagship Store and Tmall Supermarket, and only for a limited time.
These youthful soda cans can't help but speak to Millennial and Gen Z consumers who are passionate about their pets as important members of the household.
Trend Themes
1. Pet-themed Packaging - Brands can create special limited-edition packaging designs featuring popular pets or animals to appeal to pet owners within a specific age range or demographic.
2. Targeted Marketing for Pet Owners - Businesses can leverage pet ownership statistics to create targeted advertising campaigns aimed specifically at pet owners of a certain age range or demographic.
3. Personalized Branding for Pet Owners - Companies can create customized, personalized branding and packaging for pet-related products to appeal to pet owners' emotional connection with their pets.
Industry Implications
1. Beverage Industry - Beverage companies can create limited-edition packaging featuring popular pets or animals to appeal to pet owners and increase sales within a specific demographic.
2. Marketing and Advertising Industry - Marketing and advertising agencies can leverage pet ownership statistics to create targeted campaigns aimed at pet owners within a specific age range or demographic.
3. Pet Supplies Industry - Pet supplies companies can create customized branding and packaging for their products to appeal to pet owners' emotional connection with their pets and increase customer loyalty.
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